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Jenni Lee
Founder & Creative Director at Comme Si
Jenni Lee is a prominent figure in the luxury fashion and branding industry, best known as the Founder and Creative Director of Comme Si.
Background and Education
- Jenni Lee is based in New York City and has a diverse educational background, including a period at the University of Pennsylvania from 2005 to 2009. She also pursued Fashion/Apparel Design at Central Saint Martins, University of The Arts London, in 2020.23
Professional Experience
- Before founding Comme Si, Lee had a significant career in marketing and brand management. She was the Head of Brand & Marketing at Harry's, Inc., a men's grooming company, from December 2013 to December 2017. During her time at Harry's, she led efforts in brand strategy, consumer segmentation, marketing strategy, and global integrated communications.1
- She also served as a Director of Brand, Communications, and Partnerships at Harry's, Inc., from November 2012 to December 2013, where she was part of the founding team and helped scale the company from its early stages to mass retail.1
- Additionally, Lee worked as a Marketing and Communications Consultant for NARS Cosmetics and held various other roles, including Senior Manager at BPCM (Bismarck Phillips Communication & Media), where she launched brands like Tata Harper and Dr. Jart+.1
Comme Si
- In March 2019, Lee founded Comme Si, a luxury brand that initially focused on high-quality, Italian-made socks but has since expanded to include loungewear, boxer shorts, pants, button-downs, and even modular furniture through a collaboration with USM Modular Furniture.234
- The brand's name, "Comme Si," is derived from the French phrase meaning "as though" or "as is," reflecting the idea that socks, though not the main focus of an outfit, can significantly enhance it.3
Brand Philosophy and Values
- Lee is passionate about creating functional luxury pieces that emphasize comfort and self-expression. She aims to make everyday items, like socks, feel sublime and luxurious.23
- She also prioritizes diversity and sustainability, ensuring that her brand values are reflected in its operations and partnerships. For example, she sought out women and people of color for key roles in web design and engineering.3
Personal Style and Work Ethos
- Lee is known for her attention to detail and her ability to elevate everyday details in her 9-to-5 style. Her daily work uniform often includes comfortable yet stylish pieces from her own brand, such as the La Boxer Alta pants.25
- She emphasizes the importance of problem-solving and having a trustworthy team, especially as an entrepreneur where every decision is crucial.2
Overall, Jenni Lee is a creative leader and brand builder with a strong background in marketing and a passion for luxury and sustainability in fashion.
Highlights
Oct 6 · hatshouldiwear.substack.com
Women at Work: Jenni Lee - What Should I Wear?
Sep 6 · commesi.com
Comme Si x USM




