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Jennie Baird

Jennie Baird is the Chief Product Officer at BBC Studios, responsible for the company's global product strategy.13 She joined BBC Studios in February 2022 as EVP and Managing Director of Digital News and Streaming, and was promoted to her current role in January 2024.3

Baird has extensive experience in digital media and product development:

  1. She previously served as SVP and Global Head of Product at News Corp, where she developed digital solutions for various media companies.23

  2. Earlier in her career, she played a key role in launching SmartMoney.com in the mid-1990s.13

  3. She co-founded BabyNameWizard.com, which was later sold to CafeMedia.16

In her current role, Baird oversees BBC Studios' digital portfolio, including direct-to-consumer platforms and digital capabilities.13 She has been instrumental in relaunching BBC.com and the BBC app outside the UK.45

Baird is also involved in industry organizations, serving as the Chair of the nonprofit Ethical Tech Project.46 Outside of work, she is a mental health advocate and volunteers as a suicide bereavement support facilitator.1

Her LinkedIn username is jenniebaird.7

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Jennie Baird
Jennie Baird, photo 1
Jennie Baird, photo 2
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New York City Metropolitan Area

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