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Jennie Double

Commercial Director, Dreamland

Professional Background

Jennie Double is a highly accomplished professional in the events industry, specializing in world-class start-up venues and attractions in London, including iconic locations like ExCeL London, The O2, and the Queen Elizabeth Olympic Park (QEOP). With a robust career spanning several high-profile roles, Jennie has established a reputation for an innovative and strategic approach to programming commercial content within the events sector. Each position she has held has focused on identifying and capitalizing on opportunities that drive substantial revenue growth for new business ventures.

Throughout her career, Jennie has successfully leveraged her skills in sales and account management to meet ambitious revenue targets, contributing significantly to her teams and organizations alike. She possesses extensive experience in fostering strong relationships within the corporate sector, collaborating with some of the industry’s best production companies and clients to deliver exceptional results. As Event Sales Director at The O2, Jennie was instrumental in raising the profile of the Entertainment District by driving daytime foot traffic and commercializing event spaces across the venue. Her efforts involved orchestrating a diverse range of live events and consumer-facing exhibitions designed to complement the offerings presented by The O2 arena.

Additionally, Jennie took a proactive approach to identify ancillary revenue streams, creating opportunities for cross-selling into various departments to enhance profitability for every event hosted at The O2. Her strategic collaborations with East London management groups, associations, and tourist bodies have resulted in a cohesive destination offer, further strengthening the case for her venues to host significant international events.

Education and Achievements

Jennie's academic background began at Meopham Secondary School, where she laid the foundation for her career trajectory in a field that would allow her creative and commercial talents to flourish. Over the years, her extensive career has been marked by numerous significant achievements. Notably, her initiative to pitch The O2 as the host venue for the Salvation Army International Congress in 2015 proved to be a cornerstone moment in her career, leading to a remarkable total of £1.2 million in new business for the site. This success not only benefitted The O2 but also opened up additional revenue opportunities for the entire campus, positively impacting tenant operations and financial outcomes.

Career Path & Notable Roles

Dreamland Margate, Commercial Director

In her role as Commercial Director at Dreamland Margate, Jennie continues to leverage her extensive knowledge of the events industry to enhance the venue's commercial prospects, further emphasizing her expertise in venue management and strategic planning.

KidZania London, Consultant (Former)

As a former consultant at KidZania London, Jennie applied her event management skills in a unique and engaging environment, helping to shape experiences for families and children in a way that merged education and entertainment.

London Stadium, QEOP - FTC, Head of Commercial Development (Former)

In her capacity as Head of Commercial Development at the London Stadium, Jennie played a vital role in diversifying the offerings and enhancing the commercial aspects of the world-class venue. Her visionary approach contributed to developing synergies that maximized engagement and profitability.

Copper Box Arena & London Aquatics Centre, Commercial Events Director (Former)

At the Copper Box Arena and London Aquatics Centre, Jennie's leadership as the Commercial Events Director involved strategizing and executing events that showcased the venues' exceptional capabilities, solidifying their positions within the London events landscape.

The O2, Event Sales Director (Former)

As Event Sales Director at The O2, Jennie's strategic vision had significant implications for the venue, fostering increased visibility and ensuring a dynamic event schedule that catered to various audiences while maximizing profitability.

ExCeL London, Senior Corporate Sales Manager (Former)

In her previous role as Senior Corporate Sales Manager at ExCeL London, Jennie established herself as a key player in corporate sales and customer relations, contributing to the center's position as a leading venue for international conferences and events.

Brands Hatch Racing Circuits, Corporate Sales Manager (Former)

Starting her career at Brands Hatch Racing Circuits, Jennie honed her sales and management skills in a high-energy environment, laying the groundwork for her impressive career trajectory within the events and attractions industry.

Achievements

Jennie Double's career is punctuated with remarkable achievements that reflect her unwavering commitment and passion for the events industry. Her ability to forge strategic partnerships and generate substantial revenue reflects not only her talent in individual performance but also her capacity to inspire and lead teams to success. The proactive pitch for hosting the Salvation Army International Congress is a shining example of her strategic foresight, showcasing her dedication to delivering exceptional value to venues she represents.

In a rapidly evolving industry, Jennie's adaptability and innovative mindset position her as a thought leader. Her collaborative efforts and ability to work seamlessly with various stakeholders have secured large international events for the venues she has worked with, underscoring her impact on the events industry in London.

In summary, Jennie Double represents the epitome of a driven, results-oriented professional in the events industry. Her extensive background across multiple venues, coupled with her strategic approach to revenue generation and stakeholder engagement, makes her an invaluable asset to every organization she partners with. Her continued work at prestigious venues like Dreamland Margate not only contributes to the growth of the individual sites but also enhances the overall landscape of live entertainment and events in London, ensuring that she remains at the forefront of the industry for years to come.

Highlights

Dreamland wins three awards in two days – The Isle Of Thanet News - The Isle of Thanet News
Dec 6 · Kent Live
William and Kate lookalikes spotted at opening of Dreamland's ice rink - Kent Live

Related Questions

How did Jennie Double leverage her expertise to drive revenue growth at The O2?
What strategic partnerships has Jennie Double formed with industry stakeholders during her career?
In what ways did Jennie Double's role at Dreamland Margate impact the venue's commercial success?
How has Jennie Double's background at ExCeL London influenced her approach to event management?
What innovative strategies did Jennie Double implement to enhance the visibility of the Entertainment District during her tenure?
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Location

London, England, United Kingdom