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Jennifer Alstad

Founder & CEO

Jennifer Alstad is a qualitative researcher and design strategist with a passion for understanding people and making the world a better place.

With a background in political science and Chinese language & literature, Jennifer has worked with a global clientele including Oracle Retail, Toshiba, Landis & Gyr, Prime Therapeutics, contributing to transformative interactive experiences.

As a founding partner in technology startups, she has led design and application development, believing in the power of design to solve complex problems.

Jennifer invests in professional education through the Institute for Design at the Illinois Institute of Technology, enhancing design education in Minneapolis and fostering creativity in young minds.

She has been involved in pioneering internet technologies such as the first NIH-funded research study on HIV risk and internet voter information site collaboration with the Shorenstein Center at Harvard.

Jennifer's advisory roles reflect her commitment to community service, focusing on areas like youth development, education, and community problem-solving.

Her expertise includes design thinking, engagement strategies, usability, field research, qualitative methods, go-to-market strategies, metrics & performance measures, software product user interface design, and mobile user interface design.

Jennifer Alstad
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Location

Minneapolis, Minnesota, United States