Suggestions
Jennifer B.
senior marketing consultant | startups, VC, PE, enterprise growth and transitions | relentlessly curious | word wrangler
Jennifer B. serves as a Board Member at the Limited Partner Advisory Council (LPAC), which is associated with SEO Alternative Investments. Her professional background includes significant roles in leadership and strategy within various organizations, notably as the Senior Vice President, Market Executive at Bank of America, a position she began in November 2024.2
In addition to her current role at Bank of America, Jennifer is the Founder, President & CEO of Pursuit, Inc., focusing on brand acceleration since 2013. She has also held positions such as Principal and SVP Strategy at TranSystems and Chief Strategy Officer at SEPI, Inc..2
Jennifer's involvement with LPAC signifies her commitment to enhancing opportunities in the alternatives industry, aligning with LPAC's mission to support emerging talent.1 Her LinkedIn username is jpbrown, where she shares insights and updates related to her professional journey.3
Highlights
Taco Bell is a juggernaut of marketing: They understand their market, know how to leverage media, and are brilliant at sliding into the culture zeitgeist.
They first came on my radar nearly 14 years ago with the brilliant response to long-held rumors and then a lawsuit that their beef was not real: They ran full page ads that were direct and shut down the crisis. Since then, I've watched with awe at their laser audience focus (hello, pop up hotel), smart partnerships (Doritos, anyone?), and brand exemplification (who remembers the Bethel, Alaska, air lifted taco truck?).
Tonight, I was reminded of it again. My teenage niece spent the night and begged to go to Taco Bell because they released the #bajablastgelato. (I, no surprise, was in the dark.) It was all over TikTok and she got to be among the first of her friends to try it. Of course, we took photos. Social media gold.
They exist for me alongside Dove (part of Unilever), Patagonia and LUSH, as going all-in on a brand ethos and promise.
h/t to Sean Tresvant and the current leadership team for another stellar launch. (And, for an opportunity to further solidify my place as World’s Greatest Aunt™.)
Today, I was voted in as the newest board member for LPAC, currently named Lancaster Performing Arts Consortium. LPAC is the organizing, fundraising and economic arm in response to a community study on identifying a space for arts and artists within Fairfield County.
