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Jennifer Bentley
Vice President Global Marketing at Veeva
Professional Background
Jennifer Bentley is a seasoned senior marketing strategy and business development executive boasting over 15 years of extensive experience in crafting and executing integrated strategic marketing and business development plans primarily for B2B software companies. With a robust focus on North America, Europe, the UK, and APAC regions, Jennifer has honed her expertise in promoting business growth through building brand awareness, generating leads, and establishing a healthy pipeline that culminates in impressive business results. Her multifaceted background showcases her as a true growth hacker—a hands-on, metrics-driven leader who excels in developing actionable strategies for diverse market segments across various industry verticals.
Having held significant roles in many prominent companies, Jennifer has worked tirelessly to drive revenue and enhance market share through innovative marketing strategies. Her approach includes a comprehensive grasp of the marketing mix encompassing content marketing, digital initiatives, public relations, trade shows, and product marketing, all deftly managed to align with business objectives. Furthermore, she has a proven aptitude for establishing and managing Inside Sales and Business Development teams that nurture leads into qualified opportunities for sales and partner channels. Her ability to bring tactical value to all aspects of marketing positions her as a noteworthy figure in the field.
Education and Achievements
Jennifer Bentley’s educational background is a combination of practical studies and a strong liberal arts foundation, having studied Public Relations at Humber College of Applied Arts and earning her Bachelor of Arts degree at Mount Allison University. This educational framework has equipped her with the communication skills necessary to thrive in the marketing arena.
Throughout her career, Jennifer has held impressive positions that reflect her commitment to excellence and innovation. As Vice President Global Marketing at Veeva Systems, she was instrumental in spearheading strategic initiatives that amplified the company's market presence. Her role at Veeva Systems, which was preceded by another significant tenure as Vice President Global Marketing, underscores her deep understanding of the dynamics of cross-functional marketing leadership.
Before her time at Veeva Systems, Jennifer also founded GTM 360, where she developed impactful marketing strategies catered to the unique demands of her clients. Serving as Chief Marketing Officer at Blueprint Software Systems, she championed initiatives that propelled the organization’s strategic marketing objectives. Additionally, her roles as Vice President of Marketing and Business Development at Longview Solutions/Exact Software, and at BorderWare highlight her expertise in navigating the complexities of marketing in the tech sector. Jennifer's hands-on experience ranges from managing Canadian marketing initiatives at Sterling Commerce to directing marketing efforts at Kewill Systems Plc and Platform Computing, illustrating her adaptability and extensive knowledge in diverse marketing environments.
Notable Achievements
Jennifer's career is marked by numerous accomplishments that showcase her influence on the software industry. Her specialized skills in various domains such as FinTech, Quality Management, Regulatory Management, EMR/EHR, SaaS, Requirements Definition and Management (RDM), Corporate Performance Management (CPM), Business Intelligence (BI), EDI and Electronic Commerce, Network and VoIP security, and Enterprise Resource Planning (ERP) allow her to identify and exploit emerging opportunities for growth. These areas of expertise have not only shaped her career trajectory but have also contributed significantly to the success of the organizations she has worked with.
By leveraging her insights and market understanding, Jennifer has successfully led initiatives that enable companies to better connect with customers and maximize value. Her strategic vision and commitment are key factors in the continuous evolution of marketing practices that directly contribute to successful business outcomes. Jennifer Bentley is a true asset to any organization seeking to drive growth and innovation in today’s competitive marketing landscape.
