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Jennifer Bertetto
Jennifer Bertetto is the President and CEO of Trib Total Media and 535media, with a career spanning nearly three decades in media and publishing.12 She began her journey as a high school student, working as a stringer for the sports department at the Valley News Dispatch.1 After graduating from the University of Pittsburgh with a B.S. in Psychology in 1997, Bertetto joined the Tribune-Review as a sales representative.31
Throughout her career, Bertetto has risen through the ranks at Trib Total Media, holding positions such as sales manager, major accounts director, advertising director, and Vice President and Chief Operating Officer.1 In January 2015, at the age of 38, she became President and CEO of Trib Total Media following the death of the company's previous owner, Richard Mellon Scaife.25
Under Bertetto's leadership, Trib Total Media has undergone significant transformations:
- She implemented strategic changes to save the company from financial losses, focusing on hyperlocal news and digital platforms.5
- Bertetto launched the digital marketing agency 535media in 2016.21
- She spearheaded initiatives such as the Neighborhood News Network, which includes over 30 hyperlocal news sites.5
- The company has won three regional Emmy Awards for longform documentaries and videos.5
- Bertetto led efforts to help Afghan journalists relocate after the Taliban regained power.5
In recognition of her achievements, Bertetto was named Publisher of the Year by Editor & Publisher in 2022.45 She also serves on the board of directors for the News Media Alliance and the World Association of News Publishers.16
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