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Jennifer Bryce
Head of Retail Media Partnerships & Investment, US
Jennifer Bryce is the Head of Retail Media Partnerships & Investment, US at Unilever. She has been with Unilever for over five years, focusing on strengthening retail media partnerships, leading investment negotiations, and driving sophistication in partner capabilities to unlock sales growth opportunities across Unilever's portfolio.12 Jennifer has over 20 years of experience in the media industry, starting her career in traditional media and quickly transitioning to digital media. Her expertise spans strategic planning, execution, and analytics across various media channels.12
Before her current role at Unilever, Jennifer held several positions, including Performance Media Manager and Partner, Digital Group Planning Director.3 She has also worked as a VP, Group Media Director and an e-Commerce Specialist.3 Jennifer's educational background includes studies at Rutgers University.3 She is based in Englewood Cliffs, New Jersey.34
Highlights
Talking about retail data is one thing. But when you actually use it to create relevant messaging across multiple touchpoints on a consumer’s shopping journey, that’s how you create value for everyone. A few weeks ago, I had the privilege of joining Jaime Berger Martin from Mindshare on a panel, moderated by E.J. Schultz from Adage, at the Advertising Research Foundation (ARF) #ARFSHOPPER2024.
We discussed our diverse perspectives on the growth we’ve seen over the years with RMN capabilities, the effectiveness of a full-funnel marketing strategy, the importance of looking at the holistic path to purchase, creating enhanced shopper experiences, and breaking down walls to measure and optimize the impact of your investment across all channels.
It was also wonderful to meet my co-chair of the #ARFShopperInsightsCouncil, Kelley VanderSloot, and other council members, in person for the first time.
What a productive day of insightful presentations, engaging panel discussions, and many wonderful conversations. Thank you to the Advertising Research Foundation (ARF) for putting this event together!💫
#NRF2024 is right around the corner! Explore the future of Commerce Media with me. Learn more and register here:
