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Jennifer C.

Marketing Strategy - Content Strategy - Communications

Jennifer C. is a seasoned marketing professional with nearly twenty years of experience in developing holistic marketing and brand promotion strategies. She focuses on achieving key performance indicators (KPIs) and measurable benchmarks through integrated marketing and content initiatives.

With a diverse background that includes working on both the client and agency sides, Jennifer has proficiency in marketing, advertising, sales promotion, and account-based marketing tactics. Her expertise lies in delivering a seamless brand experience to end-users by effectively utilizing the marketing communications mix to guide prospects through the buyer journey.

Jennifer has demonstrated her skills across various industries, including Consumer Products, Legal, Private Equity, Finance Services, and Banking. Her passion for creative writing and travel enriches her approach to marketing and brand communication.

Jennifer pursued her educational endeavors at Fordham University, where she obtained a Bachelor of Arts (B.A.) in Communication and Media Studies and a Master of Arts (M.A.) in Communications. She further honed her creative skills by earning a Master of Fine Arts (MFA) in Creative Writing - Fiction from Sarah Lawrence College.

Throughout her career, Jennifer has held key positions in renowned organizations. She currently serves as the Marketing Leader for the National Consumer Products Practice at RSM US LLP. Previously, she contributed as the Market Development Manager at RSM US LLP and as the Senior Marketer for Legal Managed Services (LMS) at Thomson Reuters.

Jennifer's career journey also includes roles such as Digital Content Strategist and Content Creator in a freelance capacity, Marketing Communications Manager, Associate Marketing Manager - Retail, and Public Relations Assistant at Leviton Manufacturing Co. Inc. Additionally, she served as a Registry Consultant at Michael C. Fina earlier in her career.

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Location

New York, New York, United States