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Jennifer Chang

Newsroom executive and senior audience strategist

Jennifer Chang is a newsroom executive and senior audience strategist currently serving as the Senior Director of Digital Experimentation & Innovation at the Houston Chronicle, a position she has held since December 2023.1 With a career spanning over a decade in digital media and audience engagement, Chang has built an impressive track record in the journalism industry.

Career Progression

Chang's journey at the Houston Chronicle began in October 2018 when she joined as the Director of Digital Audiences.1 Her role evolved over time, and she was promoted to Managing Editor in February 2022, a position she held for nearly two years before taking on her current role.1

Previous Experience

Before joining the Houston Chronicle, Jennifer Chang gained valuable experience at several notable organizations:

  • Thrive Global: Head of Audience + Platforms (January 2018 - May 2018)
  • Quartz: Growth Editor (January 2016 - January 2018) and Deputy Growth Editor (February 2015 - January 2016)
  • SUCCESS Magazine: Associate Editor (July 2014 - January 2015) and Social Media Editor (January 2012 - June 2014)1

Expertise

Throughout her career, Chang has demonstrated expertise in:

  • Digital audience engagement
  • Content strategy
  • Social media management
  • Editorial leadership
  • Digital innovation and experimentation

Jennifer Chang's LinkedIn profile showcases her progression through various roles in digital media, highlighting her ability to adapt to the evolving landscape of journalism and audience engagement.1

Highlights

Aug 26 · linkedin

This weekend, my alma mater, the great The University of Texas at Austin, plays its first game in the SEC—arguably the most competitive conference in college football. That's why we're launching the SEC Power Rankings; our panel of former football stars, sportswriters and influencers will vote on a weekly ranking.

This project only made possible with Tim O'Rourke, Alex Ptachick and the rest of the DevHub team for the custom rankings table + sleek design that allows our journalism to shine; Reid Laymance and his team on the expertise and analysis; and Kelly Ann Scott for the vision. “Everyone knows the SEC has a take on Texas joining. Well, consider this the Texas take on the SEC."

Explore our preseason rankings here: https://lnkd.in/g4v8Juxg

Read more about the project here: https://lnkd.in/gDk46ieU

Aug 24 · linkedin

Although I work in daily news, it's not often that I get a chance to be in a story as a source. Was a nice change of pace to talk about my favorite topic - my daughter, who turned 4 this week and is obsessed with female Supreme Court justices

https://lnkd.in/gyPpcywP

Related Questions

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How has Jennifer Chang's role evolved since she became Senior Director of Digital Experimentation & Innovation?
What strategies does Jennifer Chang use to drive audience growth at the Houston Chronicle?
What was Jennifer Chang's impact as Managing Editor at the Houston Chronicle?
How does Jennifer Chang's experience at Thrive Global compare to her role at the Houston Chronicle?
Jennifer Chang
Jennifer Chang, photo 1
Jennifer Chang, photo 2
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Location

Houston, Texas, United States