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Jennifer Dearman
I show companies how to unlock long-term value with customer outcome strategies. | Customer Success Executive | Board Director | 2X CCO
Jennifer Dearman is a seasoned professional with a background in management consulting, specializing in customer success, post-sales organizations, and professional services. With a strong foundation from Deloitte, she has played key roles in building and scaling customer-focused teams in both unicorn startups and multi-billion dollar global companies.
Jennifer's expertise lies in optimizing customer outcomes and aligning companies around customer success. She has developed and implemented frameworks that have proven successful in improving team performance, customer retention, and overall company growth across various industries and company sizes.
Having founded Elevate Your Outcomes, a consulting company dedicated to outcome-driven strategies, Jennifer aims to share her wealth of experience and management consulting skills to help companies unlock their full potential by focusing on customer outcomes and post-sales excellence.
Jennifer Dearman holds an MBA in Information Technology and Strategy from Carnegie Mellon University - Tepper School of Business, as well as dual degrees in Accounting and Business Management from North Carolina State University. Her professional journey includes key roles such as Senior Vice President of Customer Success, Chief Customer Officer, and Founder/CEO at various reputable organizations.
Highlights
✨ "All organizations are perfectly aligned to get the results they get."
This is one of my favorite quotes. It’s simple yet there is a deep meaning. Re-read it. Let it sink in for a minute.
Companies struggling to achieve the results or outcomes they want can often trace it back to how they are aligned. And I don’t mean from a who-reports-to-whom, organizational structure standpoint (although sometimes this could be an issue too.)
If you’re not getting the #companyoutcomes you want or expect, take a look at how your organization is (or is not) aligned with your #customeroutcomes. You could be inadvertently contributing to your own underperformance.
💡 Here’s an example.
Let’s say you are continually releasing new product features with the goal of driving #productadoption but you aren’t seeing an increase in this metric. Look closely at whether or not the new features are things customers need to solve a problem or more importantly, asked for! Aligning your product roadmap with customer outcomes is crucial for optimal adoption and #customerretention (company outcomes).
A 2021 Deloitte study found that 90% of customers discuss their desired outcomes with their technology providers but more than 50% of them said their outcomes were never delivered. 😮
And the same study found that customers are 32% more likely to renew a contract (company outcome) if their outcomes were delivered so if your business isn’t optimized for customer outcomes, you’re leaving money on the table. 💰
What examples have you seen where optimizing for #customeroutcomes made a difference in #companyoutcomes?
Co-picture credit to Amy Hetrick Quote credit to Arthur Jones
Elevate Your Outcomes
Taylor Swift makes mistakes too!
(Don’t come at me Nick Mehta! 😂)
I was fortunate to take my daughter to our 4th Taylor Swift concert on Saturday in Atlanta. We’ve seen her Fearless, Speak Now, Red, and now Eras tours, and, even if you’re not a #Swifty, there is no denying what an incredible writer and performer she is. Her shows are about her music and her fans and everyone leaves the show more in love with her than when they arrived, if that’s even possible!
❗Spoiler Alert (but only if you've been living under a rock)❗️
She plays 2 surprise songs at each show acoustically (sidenote: tracking which surprise songs she has played and betting on what she will play at each concert is a thing now!)
And she committed to not repeating any of the surprise songs in any show…unless in her words “I mess it up so badly that I have to do it over again in another city.”
One of her surprise songs on Saturday was “High Infidelity” from her Midnights album which made sense because the concert date was April 29th (if you don’t get this reference, you are not a Swifty!”)
The other surprise song she played was “Gorgeous” from her Reputation album. This was the first surprise song she had played from this album.
Reputation is, as she calls it, her version of rock and roll so playing a song from this album acoustically for the first time is not easy.
Add to that being alone on her incredible stage literally in the middle of the Mercedes Benz stadium with only her piano and 65,000+ screaming fans all dressed in their favorite era outfits and singing Every. Single. Word to Every. Single. Song. surrounding her, and well, I don’t even have words for what that must be like.
And then it happened.
She mixed up the lyric order of “whiskey on ice, sunset on vine” and she #recognized it immediately. It just didn’t sound right.
So what did she do?
She stopped the song, #acknowledged her mistake [in the sweetest possible Taylor way ❤️], asked the audience for #help, and then #startedover. And it was a-mazing! I now love the ballad version of this song more than the original! #musicmagic
The point here is, #mistakeshappen. To EVERYONE. But if you follow Taylor’s example and recognize them, acknowledge them, ask for help, and try again, you get a do-over…just like Taylor!
I wonder what the over/under is on her playing “Gorgeous” again at a future show?
#beliketaylor
