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Jennifer Geacone-Cruz

Senior Copy Strategist at Blinkist

Jennifer Geacone-Cruz is a seasoned professional with over 16 years of experience in designing content infrastructure, content marketing, copywriting, editorial work, and linguistic consulting for marketing and localization.

Her expertise extends to working on growth-hacking teams, specializing in conversation design for chatbots, VUI scripts, content for growth-loops, and creative branding for promotions.

Jennifer excels in creating user personas, connecting them to target audiences through consumer psychology, advertising strategies, and creative concepts. Her skills cover a wide spectrum of strategy and content creation across websites, blogs, social media, and public relations communications.

She holds graduate degrees in Psycholinguistics and Language Acquisition/Cognitive Science, with a focus on language-learning products and services. Her research in attention and visual processing in reading informs her marketing content creation to guide audiences through conversion or retention processes.

With a background in journalism and editorial work since 2001, Jennifer has built a strong portfolio working with various publications like Harper's Bazaar Japan, Time Out, Rolling Stone, and international specialty publications such as Oceans, Seven Seas/Town & Country, White Sposa, and Glitter.

Currently, Jennifer Geacone-Cruz serves as the Senior Copy Strategist at Blinkist and has previously held roles at organizations like Startup Wise Guys, Feeld, Lingvist, moviepilot GmbH, Time Out Tokyo, International Luxury Media, Waseda University, and Harper's Bazaar Japan.

Jennifer is passionate about collaborating and speaking on a variety of topics including marketing, front-end design, mobile technology, Japanese culture, language learning, linguistic science, and the intersection of mental health and sexuality in the tech industry.

Jennifer Geacone-Cruz
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Location

Berlin Area, Germany