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Jennifer 'Jeni' Schmidt
PMO @ TikTok, Lifelong Learner w/ Growth Mindset
Jennifer 'Jeni' Schmidt is a seasoned professional with over a decade of experience in project management and strategic direction.
Currently, she serves as the Project Management Officer at TikTok, focusing on boosting revenue, enhancing team efficiency, and expanding partnerships within the Global Gaming org.
Before her current role, Jeni played pivotal roles in tech startups, including TikTok's Technical Solutions team, where she promoted product education and adoption for advertisers, leading successful e-commerce product launches like TikTok Shop.
With a background in diverse industries, Jeni collaborated with brands like Amazon, Apple, and Paramount to optimize programmatic ad spend and drive substantial revenue growth at Digital Turbine.
Outside the corporate realm, she ventured into entrepreneurship by launching a mobile bar business and authored the book 'Hope You're Doing Wellness' to support professionals in achieving work-life balance.
Jennifer's educational journey includes studying General Studies at Northwestern Michigan College, participating in a Study Abroad Program at Universidad de Belgrano, and achieving a Bachelor of Science in Business Administration with a focus on Marketing & International Business from the University of Arizona.
Her past organizational affiliations include positions such as Technical Solutions Manager at TikTok, Client Services Manager at AdColony (A Digital Turbine Company), Business Development Manager at Fyber, and various sales and marketing roles at companies like Altria and University of Arizona.
Highlights
Weekend Challenge: Make variations of #adcreative for my e-Workbook to see if I, an adtech professional, have what it takes to make a static ad... 🤦♀️
One of my favorite parts about being in #AdTech is that #advertising is 🌈 ~fun~! 🌈 I think that there are a lot of us in this industry who said, "I want to be in advertising when I grow up" which makes for a PrEtTy CoOl AnD iNsPiRiNg work environment!
But how many of us on the platform side of the house dedicate time to preserving our creativity i.e. making ads or #TikToks during the work day?
What I learned from putting hands to keyboard:
- Even with all of the tools and software in the world tho, idk what people are using outside of Canva, #ChatGPT, etc. -- WHAT ARE UR FAVORITES?
- Thank God for #Canva - easy UI, endless design options, I use this for everything in my personal life
- Taglines are hard, especially w/out #AI - seriously this would be a fun icebreaker at work
- Filming oneself is terribly uncomfortable (baby steps), mad props to all of the #UGC creators out there
- How do #podcasters do it? Seriously - I can't imagine the time it takes to edit + make ♾ variations for the internet.
Curious: What do you think is the hardest part about making #content whatever your medium (writing LinkedIn articles, social posts, editing podcast episodes, etc.)? What tips can you share?
...And if any creatives out there want to take a stab at building a static for my e-Workbook, here you go: https://payhip.com/b/4bij5
Burnout is at an all-time high, but my burnout workbook is selling at an all-time low (on purpose)...
Life is expensive, #burnout recovery doesn't have to be. The last thing people should worry about when they are experiencing exhaustion is how they will pay to support their #mentalhealth efforts. Today, I've officially launched the digital eBook format of my workbook, Hope You're Doing Wellness, to provide an affordable alternative to traditional printing options.
What's inside the eBook? 260+ pages of evidence-based strategies and reflective exercises for optimizing your well-being at work in an easy-to-use digital format. Check out the e-Book on Payhip today:
