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Jennifer Laible
Managing Director at Antenna and Creatis
Professional Background
Jennifer Laible is a prominent executive leader within the marketing and creative resourcing sector in Minnesota, currently serving as the managing director of Antenna and Creatis, both integral parts of the well-regarded 24 Seven family of brands. With a focus on fostering connections between companies and marketing experts, Jennifer ensures that businesses have the talent they need to thrive in an ever-evolving marketplace. Antenna specializes in providing a wide array of staffing solutions, including contract, contract-to-hire, interim leadership, and direct hire talent. Meanwhile, Creatis complements Antenna's offerings by providing a full suite of professional design services.
Under Jennifer's guidance, Antenna has rapidly grown to become a preeminent provider of marketing resources in Minnesota, supported by a talented team of over 250 marketing consultants who are dedicated to empowering client businesses. In her prior role as President of Antenna, Jennifer was instrumental in scaling the firm, which was recognized as one of Minnesota’s fastest-growing companies at the end of 2021. Demonstrating her strategic acumen, she was pivotal in the acquisition of Antenna by 24 Seven, a major player in North America’s marketing and creative resourcing landscape, and part of the Morgan Stanley Capital Partners portfolio.
Education and Achievements
Jennifer’s educational background reflects her dedication to both finance and strategic business management. She is an alumna of the University of Minnesota, holding a Bachelor of Science in Business (BSB) and an MBA from the Carlson School of Management. Her academic foundation has been invaluable in her career, allowing her to successfully navigate complex business environments and lead organizations toward achieving their goals.
Beyond her core professional responsibilities, Jennifer is also known for her thought leadership in the marketing and business development spheres. She regularly publishes insights that address the changing workforce dynamics and the importance of building flexible teams. Her commitment to promoting women's leadership in the workplace has made her a respected voice in this arena. She is a proud member of both the Women Presidents Organization and the Women’s Leadership Council, organizations focused on elevating the presence of women in business.
In recognition of her achievements and contributions to the Twin Cities community, Jennifer was honored in 2017 with the Women in Business Award from the Minneapolis/St. Paul Business Journal. This accolade highlights not just her professional success but also her commitment to community engagement and empowerment.
Community Engagement
Jennifer believes in the importance of giving back to the community, which is evidenced by her active role on the Board of Directors of the YWCA Minneapolis. The YWCA is dedicated to empowering women and working towards the elimination of racism, aligning closely with Jennifer's values and advocacy efforts.
Career Trajectory
Before taking the helm at Antenna, Jennifer honed her expertise in strategy and business development through leadership roles at prestigious Fortune 100 companies, including Best Buy, Allstate, and American Express. Her experience at Best Buy, in particular, is noteworthy, where she held multiple leadership roles focused on strategic development, digital entertainment merchandising, partnerships, and negotiations. Her career includes impactful positions such as Strategy & Business Development Director for the Entertainment Business Group and various management roles emphasizing product strategy and sales effectiveness.
Her previous experience in mergers and acquisitions at American Express Financial Advisors has provided her with a strong foundation in corporate strategy, which informs her current leadership style and vision for Antenna and Creatis.
With a passion for fostering strong teams and an aptitude for navigating the complexities of the modern workforce, Jennifer Laible stands out as a leader committed to innovation in the marketing industry, while also championing social causes that uplift communities and inspire future generations of women leaders.
