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Jennifer Leckstrom

Senior Vice President at RoseComm

Jennifer Leckstrom is a Senior Vice President at RoseComm, a public relations and communications agency based in New York.12 As a senior executive at the company, she plays a key role in overseeing client campaigns and generating results that have a meaningful impact for their clients.2

Professional Experience and Expertise

Leckstrom is known for her expertise in the PESO model (paid, earned, shared, and owned media), which she utilizes to help clients achieve outstanding media coverage.1 Her approach to public relations goes beyond traditional media relations, incorporating content development across various channels, both traditional and digital.1

Responsibilities and Focus

At RoseComm, Jennifer Leckstrom's responsibilities include:

  • Overseeing the day-to-day execution of client campaigns
  • Developing strategies to generate impactful results for clients
  • Conducting in-depth research on topics relevant to clients and media pitches
  • Fostering dialogues with various stakeholders, including clients, journalists, and other audiences

Professional Philosophy

Leckstrom emphasizes the importance of:

  • Thorough research in PR, especially when developing media pitch lists or exploring client-related topics
  • Treating PR professionals as integral team members rather than order-takers
  • Giving PR efforts adequate time to lay a foundation and show results
  • Listening and responding thoughtfully to assess and meet stakeholder needs

Industry Recognition

Jennifer Leckstrom has been recognized as one of the Qwoted 100 PR superstars, highlighting her expertise and contributions to the field of public relations.1

Her LinkedIn profile can be found under the username jennifer-leckstrom-279bb92.3

Related Questions

What are some examples of successful campaigns Jennifer Leckstrom has led at RoseComm?
How does Jennifer Leckstrom implement the PESO model in her PR strategies?
What makes Jennifer Leckstrom stand out among other PR professionals?
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How has Jennifer Leckstrom's career evolved since joining RoseComm?
Jennifer Leckstrom
Jennifer Leckstrom, photo 1
Jennifer Leckstrom, photo 2
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Location

New York City Metropolitan Area