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Jennifer LoSicco

VP, Group Account Director at The Sasha Group

Jennifer LoSicco is a seasoned advertising professional with 17 years of experience in the industry.1 She currently serves as the VP, Group Account Director at The Sasha Group, a part of VaynerX.12

Throughout her career, Jennifer has worked across various categories including insurance, auto, food & beverage, beauty, luxury, and other CPG brands.1 She began her career at integrated Madison Avenue agencies like McCann and GREY, where she focused on creating synergistic campaigns across brands.1

Jennifer has been with VaynerX for 4 years, joining The Sasha Group in January 2021 after working at VaynerMedia where she managed the P&G portfolio of business.1 During her time with P&G, she led a team that grew Olay's DTC business 22x in the first year, setting a record within the company.1

Her expertise lies in CPG, DTC, and retail experience, which she considers her "super power".1 Prior to her current role, Jennifer briefly served as Chief Marketing Officer at Travelpass Group from September 2023 to February 2024.2

Jennifer is known for championing creativity beyond titles and has been featured in The Sasha Group's content discussing her memorable experiences working with Gary Vaynerchuk.3

Highlights

Feb 24 · weareluminary.com
#InThisTogether Tour Harlem l Luminary
#InThisTogether Tour Harlem l Luminary

Related Questions

What are some of Jennifer LoSicco's most notable achievements at The Sasha Group?
How did Jennifer LoSicco contribute to the growth of Olay's DTC business?
What categories has Jennifer LoSicco worked in during her 17-year career in advertising?
What makes Jennifer LoSicco's experience with CPG and DTC unique?
How did Jennifer LoSicco's role at VaynerMedia differ from her role at The Sasha Group?
Jennifer LoSicco
Jennifer LoSicco, photo 1
Jennifer LoSicco, photo 2
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Location

New York, New York, United States