Sign In

Jennifer Michelsen

Co-founder and CMO, GUNNAR Optiks

Jennifer Michelsen is the co-founder of GUNNAR Optiks, a company that produces specialized eyewear for people who spend extended periods looking at digital screens.12 With a background in marketing and advertising, Michelsen holds a degree in International Marketing with a focus on e-commerce.2 She initially worked in the biotech industry, where she gained experience in global consumer positioning, branding, and mass media.2

Michelsen's journey to entrepreneurship began when she noticed her husband experiencing computer vision problems due to his career in financial technology.2 Her concern grew when she observed her young son, Gunnar, adopting a similar digitally focused lifestyle at an early age.2 This personal experience motivated her to co-found GUNNAR Optiks in 2006, naming the company after her son.23

At GUNNAR Optiks, Michelsen plays an integral role in strategy and finance.2 She also focuses on creative design and consumer brand positioning of GUNNAR's computer and gaming eyewear in the marketplace.3 The company launched its first products in October 2008 after years of research, development, and collaboration with medical and optical communities.4

Michelsen balances her role as an entrepreneur with being a mother of three children.4 She prioritizes her family while managing a busy schedule that includes meetings, calls, travel, and occasional collaborations with celebrities in the entertainment industry.4

Highlights

Jan 1 · gunnars.asia
Jennifer Michelsen | GUNNAR ASIA
Jan 6 · xappeal.net
In My Business: Jennifer Michelsen Guns for Success - Xappeal
Dec 30 · mixergy.com
How GUNNAR's Founder Is Changing The Way People Look At ...
How GUNNAR's Founder Is Changing The Way People Look At ...

Related Questions

What inspired Jennifer Michelsen to co-found GUNNAR Optiks?
How did Jennifer Michelsen overcome the initial challenges in launching GUNNAR Optiks?
What role did Carl Zeiss Vision play in the success of GUNNAR Optiks?
How did Jennifer Michelsen's background in marketing and advertising influence the development of GUNNAR Optiks?
What was the first step Jennifer Michelsen took to launch GUNNAR Optiks?
Jennifer Michelsen
Jennifer Michelsen, photo 1
Jennifer Michelsen, photo 2
Add to my network

Location

Greater San Diego Area