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Jennifer Olsen

Chief Marketing Officer at Caleres, Inc.

Jennifer Olsen is an accomplished marketing executive who currently serves as the Chief Marketing Officer (CMO) at Caleres, Inc., a St. Louis-based footwear company.12 She assumed this role on June 28, 2021, and is responsible for overseeing all brand marketing efforts across the entire Caleres portfolio, including consumer analytics, media, and creative.12

Professional Background

Prior to joining Caleres, Olsen held several notable positions in the retail and fashion industry:

  • CMO at UNTUCKit, where she led marketing and creative teams1
  • CMO at StitchFix2
  • CMO at Crate & Barrel2
  • Vice President of Media Marketing at Yahoo!1
  • Vice President and founding team member at Piperlime, an e-commerce startup under Gap, Inc.12

Education

Olsen holds a Bachelor of Arts degree from Colgate University and a Master of Business Administration from Northwestern University.2

Expertise and Contributions

At Caleres, Olsen plays a crucial role in:

  • Strengthening consumer connections
  • Broadening the reach of Caleres' brands
  • Accelerating digital growth
  • Driving revenue across the company's portfolio1

Her extensive experience in digital marketing, consumer research, and brand building aligns well with Caleres' strategic priorities.1

Additional Involvement

Outside of her primary role, Jennifer Olsen dedicates a significant amount of time to advising entrepreneurs.2 She is also known to be active on professional networking platforms, with over 500 connections on LinkedIn.3

Jennifer Olsen's LinkedIn username is indeed jennifersolsen, as mentioned in the query.34

Highlights

Executive Profile | Caleres, Inc. | Jennifer S. (Jenny) Olsen
Executive Profile | Caleres, Inc. | Jennifer S. (Jenny) Olsen
Jun 5 · Yahoo Finance
Fair Harbor taps Mizzen+Main vet as president - Yahoo Finance
Fair Harbor taps Mizzen+Main vet as president - Yahoo Finance
Oct 25 · PR Newswire
Fair Harbor Appoints Three Retail Veterans to its Board - PR Newswire
Fair Harbor Appoints Three Retail Veterans to its Board - PR Newswire
Caleres names Jennifer Olsen as chief marketing officer
Jennifer Olsen Joins Caleres as Chief Marketing Officer
Jennifer Olsen Joins Caleres as Chief Marketing Officer
Caleres appoints Jennifer Olsen as chief marketing officer

Related Questions

What are some of Jennifer Olsen's most notable achievements at UNTUCKit?
How has Jennifer Olsen's background in fashion and retail influenced her marketing strategies at Caleres?
What specific challenges has Jennifer Olsen faced at Caleres, and how has she addressed them?
How does Jennifer Olsen's experience at Piperlime compare to her role at Caleres?
What are Jennifer Olsen's future plans for Caleres' marketing initiatives?
Jennifer Olsen
Jennifer Olsen, photo 1
Jennifer Olsen, photo 2
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Location

New York, New York, United States