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Jennifer Olsen
Chief Marketing Officer at Caleres, Inc.
Jennifer Olsen is an accomplished marketing executive who currently serves as the Chief Marketing Officer (CMO) at Caleres, Inc., a St. Louis-based footwear company.12 She assumed this role on June 28, 2021, and is responsible for overseeing all brand marketing efforts across the entire Caleres portfolio, including consumer analytics, media, and creative.12
Professional Background
Prior to joining Caleres, Olsen held several notable positions in the retail and fashion industry:
- CMO at UNTUCKit, where she led marketing and creative teams1
- CMO at StitchFix2
- CMO at Crate & Barrel2
- Vice President of Media Marketing at Yahoo!1
- Vice President and founding team member at Piperlime, an e-commerce startup under Gap, Inc.12
Education
Olsen holds a Bachelor of Arts degree from Colgate University and a Master of Business Administration from Northwestern University.2
Expertise and Contributions
At Caleres, Olsen plays a crucial role in:
- Strengthening consumer connections
- Broadening the reach of Caleres' brands
- Accelerating digital growth
- Driving revenue across the company's portfolio1
Her extensive experience in digital marketing, consumer research, and brand building aligns well with Caleres' strategic priorities.1
Additional Involvement
Outside of her primary role, Jennifer Olsen dedicates a significant amount of time to advising entrepreneurs.2 She is also known to be active on professional networking platforms, with over 500 connections on LinkedIn.3
Jennifer Olsen's LinkedIn username is indeed jennifersolsen, as mentioned in the query.34
Highlights
If you are a marketer or someone even vaguely interested in brands, you will dig IN GOOD CO. It’s the one newsletter I read every week as it’s jam packed with news of what’s trending in culture and smart ideas on where brands should be going next. Highly recommend!
Much has been written about the consumer’s love of physical retail experiences. Luxury does it beautifully, but I am inspired by the way more mainstream brands are answering the call. Here are a few hitting my radar:
- The brand new Banana Republic store in SoHo. It’s a wow. I love the seamless integration of services and home collection pieces.
- The new-ish Crate and Barrel in Union Square. A feast for the eyes that’s also incredibly shoppable.
- Any of the DICK'S Sporting Goods House of Sport concepts. I nearly took a spin in the batting cage and bought a kayak. These stores also offer a wonderful platform for partner brands to tell their own stories.
Kudos to those of you who have done this great work.
Please share any retail experiences that are inspiring you right now. I am always on the hunt!
