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Jennifer Pelino
EVP, Head of Global Media Solutions
Professional Background
Jennifer Pelino is a highly accomplished senior-level professional with a wealth of experience in marketing, sales, and general management specifically within the consumer products industry on a global scale. With an extensive history that spans numerous prestigious roles, Jennifer demonstrates exceptional proficiency in managing both domestic and international business environments. Her expertise covers a diverse range of functions including P&L management, strategy development, organizational turnarounds, and innovative new product development.
In her roles, Jennifer has established herself as a visionary leader, adept at revitalizing stagnant businesses and brands under pressure. Her remarkable ability to improve profitability significantly and deliver sustainable growth for companies with annual sales ranging from $100 million to $1 billion is a testament to her skillset. Over the years, she has honed her abilities in cultivating multicultural teams, fostering collaboration, and developing high-performing units that drive results.
Education and Achievements
Jennifer's academic journey laid a strong foundation for her impressive career trajectory. She earned her Master of Business Administration (MBA) in Marketing from the renowned Kellogg School of Management at Northwestern University. This rigorous program equipped her with advanced marketing strategies and managerial competencies, vital for leading teams and influencing change in dynamic markets. Additionally, Jennifer holds a Bachelor of Arts (BA) in Economics and Business from the University of Pittsburgh, providing her with a solid grounding in the analytical skills necessary for effective decision-making in business contexts.
Throughout her career, Jennifer has achieved several remarkable milestones. She has held senior positions at influential companies, including being the Executive Vice President of Global Media Solutions at IRI. Her previous roles include serving as EVP of Omni Channel Media and VP of Brand, Omni Channel Media at 84.51˚, showcasing her adaptability and breadth of experience in the media and analytics space.
Furthermore, Jennifer's tenure at dunnhumby as VP of Brand Consulting and Director of Client Leadership allowed her to leverage her insights in consumer research and segmentation to help brands connect effectively with their target audiences. Her work has been instrumental in pushing forward brand initiatives and optimizing marketing strategies that resonate with consumers.
Achievements
At SC Johnson, where she had an extensive career that spans various leadership roles, Jennifer served as Country Manager for New Zealand and as Marketing Director for Australia and New Zealand. Her notable contributions in these positions included developing brand strategies and launching successful marketing campaigns that enhanced brand visibility and market share. In fact, her leadership spanned various categories including notable brands such as Pledge, Windex, and Drano, where she consistently showcased her prowess in brand management and marketing execution.
Beyond her technical expertise, Jennifer's commitment to nurturing talent has been a hallmark of her career. She is recognized for her capability to lead teams effectively, mentor upcoming industry talent, and instill a strong culture of collaboration and innovation within organizations. Her professional journey reflects her deep-seated belief in the value of customer relationship management and team development, ensuring ongoing advancement and success for her teams.
In addition to her corporate accomplishments, Jennifer is well-versed in digital marketing, acquisitions, licensing, sales planning, and forecasting. This breadth of knowledge not only underscores her comprehensive skill set but also positions her as an invaluable asset to any organization she works with.
Overall, Jennifer Pelino exemplifies dedication, strategic thinking, and leadership in the consumer products industry. Her multifaceted experience, combined with her educational background and proven track record of delivering exceptional results, distinctly qualifies her as a leader and innovator in marketing and brand management.
