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Jennifer Ryan

Global strategy, marketing & partnerships expert I Media & Technology

Professional Background

Jennifer Ryan is a dynamic and accomplished marketing and partnerships director with over 15 years of experience in the digital media industry. Currently serving as the Director of Marketing and Partnerships at BORN Group, she leads a diverse and talented team dedicated to crafting engaging and immersive digital experiences for global clients. Her expertise lies in blending creativity with strategic insight, ensuring that the solutions she delivers resonate well with both brands and audiences.

Throughout her career, Jennifer has demonstrated an exceptional ability to connect brands with the right partners, leveraging the latest in new media to drive growth and loyalty. She has successfully developed and executed numerous marketing campaigns, content strategies, and partnership agreements for some of the industry's foremost entertainment, e-commerce, and lifestyle brands. Her contributions have not only enhanced brand visibility but have also fostered significant engagement and consumer loyalty.

Education and Achievements

Jennifer's journey into the world of digital media and marketing began with an academic foundation in Fine and Studio Arts. She holds a Master's Degree in this field from the prestigious School of Visual Arts, complementing her education with a Bachelor's Degree from The Glasgow School of Art. This artistic background has provided her with a unique lens through which she views marketing and partnerships—allowing her to fuse artistic vision with business acumen.

Among her most notable achievements are her dealings with major brands and platforms. Jennifer secured a significant contract with a prominent streaming service, illustrating her capability to manage large-scale partner relationships effectively. Furthermore, she orchestrated a viral social media campaign for a leading fashion brand, demonstrating her fluency in contemporary marketing avenues. Additionally, Jennifer played a pivotal role in establishing a strategic alliance with a renowned music label, which not only provided mutual benefits for both parties but also created enriching experiences for their respective audiences.

Jennifer's forward-thinking approach and commitment to innovation are hallmarks of her career. As she explores emerging trends and the latest technologies within the digital media landscape, she remains constantly inspired to learn and grow, both personally and professionally.

Career Highlights

Before her current role at BORN Group, Jennifer held various influential positions across a spectrum of leading organizations. She prominently served as the Head of Partner Marketing & Education at ApprovalMax, where she was instrumental in shaping the marketing strategy and establishing partnerships that bolstered the company's objectives.

Jennifer's career also includes a substantial tenure as the Marketing Director for North America, Latin America, and Canada at Astound Commerce. In this role, she was responsible for overseeing comprehensive marketing strategies and building relationships that drove success in multiple markets. Her previous experience as a Strategic Marketing Director at Clasher Inc. added a crucial layer of expertise in managing evolving marketing landscapes.

Notably, Jennifer also has an extensive background in the music industry. She has worked as a Label Director and Marketing Manager at Warner Music Group, further honing her skills in brand management and marketing strategy. Her expertise in the entertainment sector is complemented by her role as a Strategic Business Development Consultant at FremantleMedia, where she facilitated critical business partnerships and nurtured brand development initiatives. She also excelled as a Senior Account Manager at the7stars, managing key client accounts to deliver exceptional marketing results.

Moreover, Jennifer's career had its early roots in digital marketing, with significant contributions during her time at Sony Pictures Entertainment as a Digital Marketing Manager. Her role as the Head of Music at Shazam further exemplified her versatility and ability to thrive in fast-paced environments within the music and technology industries.

Conclusion

In an ever-evolving world of digital media, Jennifer Ryan stands as a beacon of creativity and strategic insight. Her journey from the canvas of Fine Arts to the forefront of digital marketing illustrates her adaptability and commitment to driving innovation. Through her multifaceted career, she has not only impacted brands in their quest for growth but has also set a standard for excellence in partnerships and marketing strategy. As she continues to pursue her mission of connecting brands with audiences, Jennifer remains an influential voice in the digital media sphere, passionate about leveraging new media to create meaningful connections and drive substantial value for all partners involved.

Highlights

Sep 2 · BloombergQuint
YouTube’s Music Service Eclipses 50 Million Subscribers - BloombergQuint
Feb 15 · Bloomberg
Vivendi (VIV:FP) Share Price Rises by Record on Universal Music ... - Bloomberg

Related Questions

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Jennifer Ryan
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Location

Edinburgh, Scotland, United Kingdom