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Jennifer Schmidt
Business Development Manager - Demand Sales at Fyber
Jennifer Schmidt is a Business Development Manager on Fyber's Direct Demand team, specializing in ad monetization for mobile gaming.
With a background in Business Administration and Marketing, Jennifer has a strong educational foundation from the University of Arizona and Northwestern Michigan College.
Her professional journey includes roles such as Operations Manager and Field Operations Specialist at Bungalow, Sales Manager at Rove Estate Vineyard & Winery, Territory Sales Manager at Altria, and various positions in marketing and sales.
Jennifer is enthusiastic about expanding demand efforts with direct advertisers and agencies, collaborating with DSP partners to optimize and scale ad spend efficiently in the mobile gaming industry.
She is open to discussing topics related to AdTech, mobile Programmatic, Offer Wall strategy, and Women in Tech initiatives.
Jennifer's international experience includes studying abroad at Universidad de Belgrano.
Highlights
Weekend Challenge: Make variations of #adcreative for my e-Workbook to see if I, an adtech professional, have what it takes to make a static ad... 🤦♀️
One of my favorite parts about being in #AdTech is that #advertising is 🌈 ~fun~! 🌈 I think that there are a lot of us in this industry who said, "I want to be in advertising when I grow up" which makes for a PrEtTy CoOl AnD iNsPiRiNg work environment!
But how many of us on the platform side of the house dedicate time to preserving our creativity i.e. making ads or #TikToks during the work day?
What I learned from putting hands to keyboard:
- Even with all of the tools and software in the world tho, idk what people are using outside of Canva, #ChatGPT, etc. -- WHAT ARE UR FAVORITES?
- Thank God for #Canva - easy UI, endless design options, I use this for everything in my personal life
- Taglines are hard, especially w/out #AI - seriously this would be a fun icebreaker at work
- Filming oneself is terribly uncomfortable (baby steps), mad props to all of the #UGC creators out there
- How do #podcasters do it? Seriously - I can't imagine the time it takes to edit + make ♾ variations for the internet.
Curious: What do you think is the hardest part about making #content whatever your medium (writing LinkedIn articles, social posts, editing podcast episodes, etc.)? What tips can you share?
...And if any creatives out there want to take a stab at building a static for my e-Workbook, here you go: https://payhip.com/b/4bij5
Burnout is at an all-time high, but my burnout workbook is selling at an all-time low (on purpose)...
Life is expensive, #burnout recovery doesn't have to be. The last thing people should worry about when they are experiencing exhaustion is how they will pay to support their #mentalhealth efforts. Today, I've officially launched the digital eBook format of my workbook, Hope You're Doing Wellness, to provide an affordable alternative to traditional printing options.
What's inside the eBook? 260+ pages of evidence-based strategies and reflective exercises for optimizing your well-being at work in an easy-to-use digital format. Check out the e-Book on Payhip today:
