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Jennifer Severns
Chief Experience Officer - Human-Centered Design - Digital Transformation - Digital Strategy - UX/UI Design -
Professional Background
Jennifer Severns is a distinguished Creative and Design Executive with over two decades of experience in shaping transformative and engaging digital experiences. With a rich portfolio of work, she has consistently demonstrated her expertise in human-centered design, digital strategy, and leading change within organization-driven initiatives. Through her innovative mindset and inclusive leadership style, Jennifer has been pivotal in building diverse teams and effective marketing campaigns that deliver measurable results and resonate with audiences.
Jennifer's career has primarily focused on digital transformation, enabling her to forge paths for significant organizational change in a rapidly evolving digital landscape. Her approach is always anchored in curiosity and the desire to understand user needs, making her contributions invaluable in various roles throughout her career.
Education and Achievements
Jennifer commenced her educational journey with a Bachelor of Fine Arts (BFA) at the University of Tennessee-Knoxville, honing her creative skills and establishing a solid foundation in design principles. Additionally, she studied at the Memphis College of Art, further enriching her artistic and design sensibilities. This academic background has fueled her passion for innovative design, and is reflected in her impressive professional journey.
Throughout her extensive career, Jennifer has collaborated with leading companies, including her transformative stint with Harpo Productions, where she designed the digital platform for one of the most influential figures in media, and helped create the biggest book club in the world, in addition to launching a pioneering live-streaming classroom that reached over 660,000 unique viewers concurrently. This achievement not only highlights her creative acumen but also her ability to execute large-scale projects with significant impact.
Additionally, Jennifer's entrepreneurial spirit shone through her role as a co-founder of various ventures such as the Cova Experience Design Group and Boom Epoch. She has successfully navigated the complexities of agency work and independent consulting, showcasing her versatility and adaptability in various market segments, from Fortune 500 companies to innovative startups she founded herself.
In her most recent role as Chief Experience Officer at the American Marketing Association, Jennifer played a critical role in redefining the organization's business model. Recruited by the CEO, she led a holistic transformation that unified the organization, fostered community bonds, and developed a consistent brand architecture across both digital and physical platforms, proving her prowess in strategic alignment and leadership.
Achievements
Jennifer's career is punctuated by numerous notable achievements that speak to her dedication to excellence and transformative impact. She is recognized for:
- Spearheading the design of the digital platform for Harpo Productions, amplifying the brand's reach and engagement.
- Creating the most extensive book club globally, enabling millions to engage with literature and foster community.
- Launching a groundbreaking live-streaming classroom that provided educational opportunities to hundreds of thousands simultaneously, revolutionizing the way audiences engage with content.
- Consulting as a Human-Centered Design Consultant at UCLA Health, where she applied her extensive knowledge to enhance patient experiences through design innovations.
- Successfully transforming the American Marketing Association’s business model to foster a more cohesive organizational identity, ensuring consistency and dependability for members and stakeholders.
- Leading diverse teams through innovation workshops and brainstorming sessions, greatly enhancing creative outputs and collaborative efforts.
- Building an impressive portfolio of clients throughout her consulting career that showcases her ability to adapt to different industries and project demands.
- Continuing her commitment to diversity, equity, and inclusion within the design community, reflecting her belief in purpose-driven work.
Jennifer Severns is not only a skilled designer and strategist but also a passionate advocate for the power of creativity and collaboration. Her profound understanding of user experience and commitment to fostering inclusive teams have made her a sought-after consultant and leader in the design sector. Motivated by a deep-rooted curiosity and the desire to effect positive change, Jennifer seeks to navigate through the challenges posed by the modern digital era.
As she looks towards the future, Jennifer is excited about the possibilities that lie ahead, ready to tackle audacious challenges with the same enthusiasm and passion that have characterized her remarkable career. If businesses and organizations are in search of insightful design strategy, innovative solutions, and a charismatic leader, Jennifer is eager to connect and explore new opportunities.
