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Jennifer Woods

Multicultural Growth Accelerator / Thought Leader

Jennifer Woods is a seasoned marketing professional with over 20 years of experience in driving growth across various sectors of the U.S. marketing industry.

Her expertise lies in fostering collaboration and shared value among different stakeholders within the industry.

Jennifer's focus has been on facilitating growth from untapped markets, particularly in the U.S. Hispanic and multicultural segments, by bridging gaps in data, insights, thought leadership, and revenue.

With a background in Client Engagement, Business Development, Research/Strategy, Relationship Marketing, and Cultural Competency Development, Jennifer has consistently led teams to adopt new ideas and translate data into actionable outcomes.

She has a diverse portfolio, having worked across 40+ categories including cause-marketing, consumer behavior change campaigns, and successful product launches.

During her tenure at Nielsen, Jennifer played a pivotal role in expanding Nielsen's U.S. Hispanic measurement best practices to enhance accurate tracking of market growth.

As the Managing Director at Captura Group, a leading Hispanic Advertising Agency, Jennifer continues to drive business growth by targeting multicultural consumers in the digital landscape.

Jennifer's educational background includes studies in Journalism, Spanish, Advertising, and Public Relations at the University of Wisconsin Oshkosh.

Jennifer Woods
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Location

Greater Chicago Area