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Jenny Campbell
Chief Marketing Officer at kate spade new york
Jenny Campbell is the Chief Marketing Officer (CMO) at Kate Spade New York, a position she has held since November 2020. Based in the Los Angeles Metropolitan Area, Campbell has a robust background in marketing and brand strategy, with significant experience in various high-profile roles.
Professional Background
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Chief Marketing Officer, Kate Spade New York (November 2020 - Present)
- At Kate Spade, Campbell is responsible for overseeing the brand's marketing strategies and initiatives, ensuring alignment with the company's vision of joy and femininity.
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Chief Marketing Officer, Tinder, Inc. (September 2018 - November 2020)
- Led marketing efforts for Tinder, focusing on user engagement and brand growth.
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Managing Director, 72andSunny (January 2017 - August 2018)
- Oversaw operations and creative excellence at this advertising agency, managing a team of 450 and working with clients like Adidas and Google.
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Various Roles at Nike (2009 - 2015)
- Held multiple positions including Senior Global Brand Director for Nike+ Member Services. She was instrumental in developing marketing strategies for the Nike+ platform, which serves millions of athletes globally.
Education
- Bachelor of Arts in Journalism
- University of North Carolina at Chapel Hill, where she was a Morehead Scholar and a member of Phi Beta Kappa.
Campbell's career reflects her expertise in brand innovation and marketing strategy, making her a prominent figure in the retail industry. Her leadership at Kate Spade continues to shape the brand's identity in a competitive market.123
Highlights
I had the privilege of being part of the Rakuten OPTIMISM conference last week. I was on a panel about making meaningful connections with the world's most powerful consumers - women. It was fun to share what I've learned over the years working on Nike, Tinder and kate spade new york, but I think I learned even more from my fellow panelists. It was an absolute joy to join Bridget Brennan, Bianca Gates and Kenneth Mitchell on this panel, and to hear their insights. They are whip smart. I want to particularly thank Dana Marineau, the CMO of Rakuten, for putting this panel together. Here's to more meaningful connections, inspiration and celebration in 2024.
We've launched our new Spring campaign featuring the incredible Stephanie Hsu. It’s filled with all good @katespadeny things: joy, color and nyc. Time to shed those bulky puffers and let Spring take over. A huge shout out to the kate spade new york team - you are amazing - and to our creative partners. This was a fun one.
