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Jenny Tang

Head, Digital Marketing at Singapore Management University

Jenny Tang is a data-driven senior brand and digital marketer with expertise in defining, implementing, and executing brand and integrated marketing communications strategies for both business and non-profit organizations. With over eight years of experience, she has transitioned from traditional marketing to becoming Inbound, Google, and UX certified, excelling in both traditional and digital marketing realms. Jenny has worked on branding projects in diverse industries including education, banking & financial services, FMCG, automobile, F&B, consumer electronics, and property. Her agency background instilled a creative problem-solving mindset and the ability to thrive in challenging environments. Jenny has developed a mental model called PRICE - Passion, Resilience, Influence, Clarity, Empathy - to tackle challenges effectively. She has valuable experience from her roles at LinkedIn, SMU, and various branding agencies. Outside of work, Jenny stays updated on marketing trends, enjoys reading, engages in discussions with her pet, spends quality time with her fiance, and immerses herself in RPG games.

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Location

Singapore