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Jenny Wassenaar
Vice President Sustainability at Trivium Packaging
Professional Background
Jenny Wassenaar is an accomplished international commercial executive with over 10 years of leadership experience in the procurement, marketing, and sustainability sectors of the B2B chemical and manufacturing industry. Known for her strategic mindset and capability to clearly articulate value propositions, Jenny is adept at driving incremental revenue gains by creating sustainable, business-building solutions tailored to growth-focused and turnaround settings. Her dynamic approach and proactive leadership style have distinguished her as an effective business leader in a competitive marketplace.
As the current Vice President of Sustainability at Trivium Packaging, Jenny is at the forefront of crafting innovative strategies that align sustainability initiatives with business objectives. Her role involves not only enhancing environmental stewardship but also ensuring that sustainability translates into profitability and competitiveness. Through her leadership, she has spearheaded multiple initiatives that have positioned Trivium as a thought leader in sustainable packaging solutions.
Prior to this role, Jenny served as the Sustainability & Compliance Director at Avery Dennison. In this capacity, she played a critical role in integrating sustainability into the organization’s core operations and compliance frameworks. With a strong understanding of industry regulations and standards, she was instrumental in developing actionable strategies that enhanced Avery Dennison's market positioning while adhering to sustainability goals.
Jenny’s career at Avery Dennison also saw her take on the role of Business Unit Director Marketing, where she led marketing strategies that maximized the visibility and effectiveness of Avery Dennison products in achieving market growth. Her ability to harmonize marketing initiatives with sustainable practices contributed to the development of a strong, coherent brand that resonates with environmentally conscious consumers.
Earlier, Jenny honed her skills as a Procurement Leader at Avery Dennison, where she was responsible for overseeing procurement strategies that supported operational efficiency and cost-effectiveness. Her strategic thinking and negotiation skills were key drivers in optimizing the supply chain, enabling the company to achieve its targets in a sustainable way.
Jenny's career also includes significant experience in the global arena, having served as a Global Category Manager at Shell. In this role, she focused on optimizing category strategies that reflected best practices while also emphasizing sustainability. Her tenure at Shell began in the Graduate Program, where she gained exposure to various facets of the organization, setting the foundation for her future leadership roles.
Jenny began her professional journey as an Analyst at Elsevier and later progressed to the role of Program Manager at AIDC, where she developed her analytical and management skills, laying the groundwork for her future executive roles.
Education and Achievements
Jenny Wassenaar holds a Master of Science (MSc) and a Bachelor of Applied Science (BASc) from Universiteit Twente, where she developed a strong academic foundation in scientific principles applicable to the fields of sustainability and business management. Her educational background has equipped her with the technical knowledge and analytical skills necessary to tackle complex challenges in the chemical and manufacturing sectors.
Over the years, Jenny has been recognized for her contributions to advancing sustainability in corporate strategy, making her a leader not only in her company but also within the wider industry. Her expertise has been sought in various forums and by numerous organizations looking to integrate sustainability into their business models effectively.
Achievements
- Vice President Sustainability at Trivium Packaging: Jenny has led numerous initiatives centered around sustainable packaging, forging pathways for industry transformation towards eco-friendly practices.
- Sustainability & Compliance Leadership: At Avery Dennison, she established programs that set compliance benchmarks while embedding sustainability in core operations.
- Marketing Innovator: As Business Unit Director Marketing at Avery Dennison, she redefined marketing strategies that aligned with sustainability objectives and drove market growth.
- Procurement Efficiency Expert: Through her role as Procurement Leader, she streamlined procurement processes leading to enhanced supply chain sustainability and cost savings.
- Global Strategy Developer: As Global Category Manager at Shell, Jenny implemented category strategies that championed sustainability on a global scale, balancing performance with environmental responsibility.
Jenny Wassenaar's blend of experience, innovative thinking, and commitment to sustainable practices makes her a prominent figure in the journey towards responsible business leadership. Her work not only reflects her expertise and dedication to driving change but also embodies a holistic approach to integrating sustainability within corporations, positioning herself as a thought leader in the field.
