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Jenny Xu
CEO and Founder @ Talofa - MIT - Forbes 30U30 - Building in fitness x gaming x AI
Jenny Xu is the Founder and CEO of Talofa Games, a video game platform designed to improve mental and physical health through play.1 She is also the founder and former CEO of JCSoft Inc., an independent game company that creates experimental horror-comedy mobile games.1 Jenny was named a Forbes 30 Under 30 honoree in 2018.1
Xu created her first video game at the age of 12.13 She is a long-distance runner, programmer, gamer, and fitness instructor.14 Her game, Run Legends, is featured on Google as part of their AAPI collection.2 Talofa Games launched a mobile fitness battle game called Run Legends.1
Talofa Games' first game aims to gamify walking and running to encourage people to get outdoors.1 The game uses science-backed techniques and game design philosophy to merge intention, execution, and fun.1 Unlike traditional games, Talofa is activated by body movement and speed, which is scientifically proven to release dopamine and produce feelings of euphoria.1
Xu won the Niantic Beyond Reality Developer Contest in 2019 and used the prize money to develop Run to My Heart, a "social running game".3 She expects to release the game as a mobile app.3
Highlights
Tons of smiles, inspiration, and tasty food at #WWDC - Thanks for the invite Apple!
Honored to attend WWDC for the second time at Apple Park representing Talofa with developers like Edna Martinson Ondine Bullot Mihri Minaz and the other E-Camp alumni (shoutout to Timirah James Dawn Dagucon Angelica Bato Esther Hare for helping run the program)!
Next up, I'll be speaking in two weeks at #G4C in New York June 27-28 - if you're around and want to meet up to talk about the future of fitness and gaming, let me know!
#founderjourney #AppleDeveloper #WWDC2024

What can a dual feature on the App Store do for you? The App Store feature for Run Legends generated 1.5 MILLION impressions in one day for us at Talofa - way more than the launch. We're still being featured so we are still seeing lots of impressions rolling in each day. It's pretty insane how much the features help even in 2024! These were the two "Today" cards we had.
I'm happy to share more with those curious about the impact and how it could help your studio when thinking about marketing!
#mobilegaming #founderjourney
