Sign In

Jenny Yi

Consumer Insights @ J.Crew Group, Inc.

Jenny Yi is a consumer insights professional with extensive experience in the retail and tech industries.1 She currently holds the position of VP, Research & Insights at Citi, a role she started in July 2023.1 Prior to this, Jenny worked at Google as a Research Lead in the CX Lab from August 2022 to April 2023.1

At J.Crew Group, Inc., Jenny served as the Sr. Consumer Insights Manager from April 2021 to November 2021.1 In this role, she built and executed the primary research program for all three brands (J.Crew, J.Crew Factory, and Madewell), established longitudinal research initiatives, and managed three independent consumer research panels.1 She was responsible for developing research program strategies, recruitment strategies, and data infrastructure for Voice of Customer (VoC) panels.1

Jenny's expertise in consumer insights has been recognized in the industry. She was awarded the Delta Award by Alida in both 2020 and 2021 for her work in creating tangible business outcomes through primary research.1 Her approach to using voice of customer data has helped J.Crew navigate challenging times in the retail industry and make customer-centric business decisions.2

Throughout her career, Jenny has demonstrated skills in managing both qualitative and quantitative research projects, incorporating various data sources, and leading Voice of Customer programs.1 Her work has contributed to strategic decision-making in product development, marketing, and customer experience across multiple industries.12

Highlights

Dec 11 · mcguirewoods.com
Jenny Yi - McGuireWoods
Jenny Yi - McGuireWoods
Dec 8 · theorg.com
Jenny Yi Lou - Senior Product Marketing Specialist at THEOplayer
Oct 22 · Financial Post
Alida Launches Global CXM Conferences, Announces 2020 'Delta Award' Winners - Financial Post

Related Questions

What are some of Jenny Yi's most notable achievements in her career?
How did Jenny Yi transition from Citi to J.Crew?
What specific projects did Jenny Yi lead at J.Crew?
How does Jenny Yi's experience at Google compare to her role at J.Crew?
What are the key skills Jenny Yi brings to her role in consumer insights?
Jenny Yi
Jenny Yi, photo 1
Jenny Yi, photo 2
Add to my network

Location

New York City Metropolitan Area