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Jenny Zha
CEO of Infinitize, Co-Founder of Day13
Jenny Zha is a prominent figure in the marketing and digital media landscape, currently serving as the CEO of Infinitize and the Co-Founder of Day 13. She has a notable background in strategic marketing, having developed campaigns that significantly increased brand visibility and engagement across various platforms.
Professional Background
- CEO, Infinitize: Since April 2019, she has led Infinitize, a boutique marketing consultancy focused on community engagement and content creation. Her work has involved driving integrated marketing campaigns that have generated billions of brand impressions for direct-to-consumer brands.1
- Co-Founder, Day 13: In addition to her role at Infinitize, Zha co-founded Day 13, which aims to innovate in the digital space.2
- Previous Roles: Zha has held significant positions at Rakuten Viki, where she was involved in scaling community engagement efforts and implementing consumer acquisition strategies. Earlier in her career, she worked with Crunchyroll and Soompi, where she developed viral marketing campaigns that garnered millions of followers.1
Achievements
Zha is recognized for her ability to scale fan communities effectively, having engaged audiences of up to 40 million. She is also known for breaking a Guinness World Record for the "Most Used Hashtag on Twitter in 24 Hours," showcasing her impact on social media marketing.12
Education
She graduated from the University of Maryland, which laid the foundation for her extensive career in digital marketing and community engagement.1
Overall, Jenny Zha's contributions to the marketing field, particularly in leveraging digital platforms for community building and brand engagement, position her as a key influencer in her industry.
Highlights
Jeff Benjamin always makes us sound (too) legit - such a great piece in Forbes!
Thank you so much as always, Briana Frapart / Woosung, for trusting Infinitize for marketing and PR 🙏 -- proud to be part of the Woolfpack!
Today, I checked an item off my bucket list – being a part of a campaign that achieved a Guinness World Records title!
Our large-scale engagement event, the 14th Annual #SoompiAwards, not only organically mobilized millions of fans from over 150 fandoms around the world, but also drove 60,055,339 unique uses of the hashtag #TwitterBestFandom to become the “Most Used Hashtag on Twitter in 24 Hours,” a record that hasn’t been broken since 2015.
There’s still a lot of successes to share – it’s incredible that I am able to say Soompi Awards has had a record-breaking year every year for the past few years – but I’ll wait until the winners are officially announced!
Thank you to everyone who worked tirelessly on this project over at Rakuten Viki and Soompi, and of course, to all of the fans, who made this "officially amazing."
