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Jens Borgkvist

Senior Consultant, Marketing Automation hos IMPACT Extend A/S

Jens Borgkvist is a marketing professional with expertise in marketing automation. He currently holds the position of Senior Consultant, Marketing Automation at IMPACT Extend A/S.3

Jens has a background in global marketing and communications, with a focus on strategic decisions, graphic design, web, and social media.1 He has demonstrated experience in various aspects of marketing, including:

  • Marketing automation
  • Strategic planning
  • Graphic design
  • Web marketing
  • Social media management

Recently, Jens contributed to a Marchitechs eBook, where he shared insights on marketing technology. In this context, he emphasized the importance of execution in proving the ROI of a Customer Data Platform (CDP).3

Jens is active on LinkedIn, where he shares professional insights and engages with industry-related content.23 His LinkedIn username is jensborgkvist, as mentioned in the query.

Highlights

May 6 · linkedin

Founder and CTO of Tealium, Mike Anderson, has been a passionate thought-leader in the CDP space, practically since the term was coined. In a recent conversation with Marchitechs, Mike dished out his views on the current trends of the industry.

Among several striking points, Mike shares his lack of belief in the concept of “zero copy”: A computer would be too slow if it only had a hard drive and no RAM and - vice versa - too volatile if it only had RAM. You need both. The same principle applies to CDPs, especially if you want to chase true real-time use cases, according to Mike.

Read the entire interview (including Mike’s recipe for successful couples' therapy for IT and marketing teams) in our brand new deep-dive ebook, Navigating the 2024 CDP Landscape.

Go to www.marchitechs.com to get your free copy now.

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Jens Borgkvist
Jens Borgkvist, photo 1
Jens Borgkvist, photo 2
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Location

Århus, Middle Jutland, Denmark