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Jeremiah (Jay) Cathey 🏆

Co-Founder, Wigzo

Jeremiah (Jay) Cathey is the Co-Founder and Chief Revenue Officer at Wigzo Technologies, a company focused on providing solutions for the eCommerce sector. With a strong background in business growth and eCommerce services, Jay has developed expertise in driving revenue and enhancing customer experiences within this dynamic industry.1

In addition to his role at Wigzo, Jay is recognized for his contributions to the eCommerce community, often sharing insights and strategies related to automation tools and customer experience on platforms like LinkedIn.123 His professional journey reflects a commitment to leveraging technology to improve business operations and customer engagement, making him a notable figure in the field.1

Highlights

Nov 30 · linkedin

Contrary to popular belief, the holiday season can be a great time to up your customer retention game as an eCommerce/D2C brand owner. 🆙📈

The BF/CM sale has just ended a few days ago and as a business owner, it’s important that you focus on strategies that you think beyond the sale, and to keep customers engaged with your brand for longer.

With new customer acquisition being a tough nut to crack, especially during this time of the year, 

Here are some common retention strategies to keep customers coming back for more (even during the holiday season)⬇️

Send more value-adding emails (upsells, cross-sells, content-only emails)

Optimize your customer support

Start a customer loyalty program to reward customer actions

Offer more discounts (use it wisely though)

Leverage personalization to offer more product recommendations

Gamify your emails (Pro-tip: Check out the interactive emails from the folks at Feastables)

Use these strategies smartly to improve retention rates for your D2C business.

What else would you add here?

. . .

#retentionmarketing #d2cretention #holidayseason #ecommercegrowth

Nov 28 · linkedin

Looking to make the most out of your BFCM sales?

Make sure to optimize the post-purchase experience for your BFCM customers.

As you already know, the customer’s journey doesn’t end at checkout.

The real game-changer is how you treat them after you’ve got a sale

Your customers have just trusted you with their money, and a great post-purchase experience makes them feel valued & more likely to return 🛍️➡️

Here’s how you can do this 👇

→ Say Thank You: Seems basic, right? But a heartfelt thank you email or note can go a long way in making customers feel appreciated.

→ Keep Them Updated: Be proactive with shipping and delivery updates. Uncertainty is a no-go.

→ Ask for Feedback: Show that you care about their opinions. This can also provide invaluable insights for you!

→ Offer Personalized Recommendations: Based on their purchase, suggest other items they might like. Keep it relevant and non-intrusive, though!

→ Create an Engaging Unboxing Experience: Think about eco-friendly packaging or a small surprise inside the box. It's all about those little (and often shareworthy) moments!

→ Loyalty Perks: Introduce them to your loyalty program or give them a sneak peek of future exclusives.

→ Post-Purchase Support: Ensure they know how to reach you if they have questions or concerns. Being accessible post-sale is crucial.

In eCommerce, every step of the journey counts, especially what happens after the ‘Buy Now’ button is clicked. 💡

These actions might look small when you think of it first,

But they go a long way in getting the customers to shop from you a second time around.

. . .

#postpurchase #ecommercegrowth #customerretention

Related Questions

What are Jeremiah (Jay) Cathey's key achievements at Wigzo Technologies?
How did Jay Cathey transition from Freeman Webb Company to Wigzo Technologies?
What specific strategies does Jay Cathey use to grow eCommerce businesses?
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What makes Jay Cathey's approach to LinkedIn content unique?
Jeremiah (Jay) Cathey 🏆
Jeremiah (Jay) Cathey 🏆, photo 1
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Location

Greater Phoenix Area