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Jeremy Dean

Founder of riders&elephants and The Emotional Culture Deck

Jeremy Dean is the Founder and Master Game Maker at riders&elephants, a company based in Wellington, New Zealand, that specializes in creating innovative games designed to facilitate emotional connections within teams and organizations. His work focuses on simplifying complex conversations about workplace culture and emotional dynamics, enabling leaders to better understand and engage with their teams.

Professional Background

  • Founder & Master Game Maker at riders&elephants (May 2016 - Present)
    • Dean's primary mission is to humanize decision-making processes by fostering open conversations about emotions, culture, and performance in the workplace. He emphasizes the importance of emotional culture, arguing that understanding emotions can significantly influence organizational behavior and effectiveness.1
  • Previous Roles:
    • New Zealand Cricket Museum Board of Trustees (May 2020 - Present)
    • Board Member at Cricket Wellington Inc. (Sept 2018 - Oct 2020)
    • Consultant at Ocean Design Group LTD (2013-2016), where he worked on brand and culture transformation for various businesses.

Philosophy and Approach

Dean believes that leaders must create environments where team members can express their emotions freely. He utilizes game design as a tool to help organizations articulate their values and desired emotional experiences. His approach often involves card games that prompt discussions about how employees want to feel at work, shifting the focus from traditional metrics of success to the emotional experiences that drive engagement and productivity.2

Outside of his professional endeavors, Dean enjoys outdoor activities such as cricket, golf, and fly-fishing with his wife on New Zealand's Tongariro River. He is passionate about making complex topics accessible and actionable for leaders looking to foster better workplace cultures.1

Highlights

Aug 29 · linkedin

“What a valuable Course! The ECD Masterclass provided insight to the evolution, psychology, practical application, and flexibility of using the ECD cards in a Workshop. The templates and tools shared are invaluable and will have such a positive impact in my application of the cards in future Workshops. I can’t wait to run my next session!” — Marah G, Manager, Learning & Talent Solutions, The Walt Disney Company

When a leader from The Walt Disney Company calls the ECD Masterclass "invaluable" and eagerly anticipates using it in future workshops, it’s clear this course delivers real impact. Join Marah and many other professionals worldwide who have discovered the power of The ECD to FLIP team dynamics and foster deeper emotional connections in the workplace.

If you've felt stuck or paralysed at work and unsure how to change things. If you're uninspired by the traditional methods of culture building and culture change. If you're facing a big challenge but have a small budget, if you've always wanted to be heard, but unable to communicate what's going on for you, or you know there just HAS to be a better way! Then our deceptively simple, counterintuitive, emotional culture crafting method could be what you've always needed but never knew!

This is your final opportunity to enrol in 2024—don’t miss your chance to enhance your skills and drive positive change in your organisation OR FOR YOUR CLIENTS!

Joining The ECD Online Masterclass is your chance to dive deep into the world of emotional culture to build a better workplace and team.

Back by Wharton Business School research and trusted by over 1,400 people across 40+ countries, with a 4.8-star rating. This course is designed to be both flexible and impactful—you can learn at your own pace, with bite-sized modules that fit easily into a busy schedule. It’s practical, hands-on learning in an online environment. Over the course of 90 days, you'll explore a wealth of practical tools, step-by-step guides, and real-life examples that will equip you to lead meaningful conversations and build a more emotionally aware leaders and teams.

The ECD reimagines the way people can connect and grow—at work, with their customers, and within themselves. We offer training that empowers you to guide others in laying their cards on the table and speaking their truth through simple, powerful words. We provide a structured, innovative approach for leaders to emotionally connect with their teams, and we give people the language they need to foster those deep connections.

If your goal is to help people redesign their lives, teams, or organisations, consider becoming ECD-Certified. With your All Access Community Pass, you’ll stay connected, continue learning, and be part of a global movement to create workplaces where people truly thrive.

Hope you'll join us!

#emotionalculture #emotionalculturedeck #emotionsatwork #emotions

Aug 22 · linkedin

How your people feel directly impacts your customers’ experience. Your customers and stakeholders experience emotions through their interactions with you. If you’re not deliberate and strategic about the emotions you want to foster and intentional about managing and addressing the undesired emotions within your team, your stakeholders will inevitably feel the effects.

So yesterday in Wellington, we explored how we create these conversations, plans and strategies! I had the incredible privilege of hosting our first-ever ECD Emotional Stakeholder Engagement Course. I want to take a moment to celebrate these amazing, curious, and daring early adopters who took the leap and became the world’s first ECD Stakeholder Practitioners! 🙌

This group embodies the spirit of curiosity and courage in our community, diving into new ways of thinking about stakeholder and customer relationships and how emotions play a crucial role in shaping them. They are pioneers, leading the way in rehumanising the workplace and setting the stage for others to follow.

During the course, we explored how to use The ECD to design emotion-led stakeholder experiences, connecting EX & CX—drawing inspiration from one of my all-time favourite ECD & CXD projects by Melanie Howell. We also focused on building human-centred partnerships that are built on a foundation of shared understanding of the emotions of the people within them.

Even though this course is all about Stakeholder (& Customer) engagement, it was also a bit of a trojan horse into emotional culture building. After all, how your people feel greatly influences your customers’ experience of your organisation, service, or brand.

This course is just one of three new certifications we’ve launched in 2024, and we’re thrilled to see how these certifications will expand globally. Stay tuned for more exciting news as our new ECD Specialist Courses will soon be delivered by our incredible ECD Certified Consultants in 15 countries around the world (and counting)!

A huge thank you to everyone who joined us yesterday—you’re making history and helping us flip the script on how organisations engage with their stakeholders (and the people who serve them).

#EmotionalCultureDeck #Leadership #StakeholderEngagement #ECDPractitioners #Innovation #WorkplaceCulture #LeadershipDevelopment #ridersandelephants

Related Questions

What inspired Jeremy Dean to create the Emotional Culture Deck?
How do Jeremy Dean's games help leaders emotionally connect with their teams?
What are some examples of the games designed by Jeremy Dean at riders&elephants?
How has Jeremy Dean's background in design and strategy influenced his approach to game-making?
What are the key principles behind the Emotional Culture Deck?
Jeremy Dean
Jeremy Dean, photo 1
Jeremy Dean, photo 2
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