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Jeremy Hlavacek

Chief Commercial Officer, Experian Marketing Services

Jeremy Hlavacek is a highly accomplished digital media executive with a strong focus on leveraging technology to drive rapid growth in media and advertising businesses.

With a background in building pioneering programmatic advertising ventures on both the buy and sell sides of the industry, Jeremy has established himself as a leader in ad technology and data management.

At The Weather Company, Jeremy played a pivotal role in transforming the organization from a traditional cable network to a cutting-edge data and technology platform, leading to its acquisition by IBM and rebranding as Watson Advertising.

Currently, Jeremy spearheads IBM Watson Advertising's go-to-market strategies, applying his vast experience and expertise in driving revenue and innovation within the advertising technology landscape.

Prior to his role at Watson Advertising, Jeremy served as the Head of Global Automated Monetization at The Weather Company, where he was instrumental in developing the company's programmatic business, garnering industry acclaim and recognition for his achievements.

Jeremy's career includes significant contributions to the evolution of programmatic advertising, including his work at Varick Media Management, where he was involved in establishing one of the first agency trading desks in the industry and forging key partnerships with leading ad tech providers.

Throughout his career, Jeremy has held leadership positions at renowned global ad agencies, exited successful tech startups, and contributed to web 1.0 operations, showcasing his diverse skill set and strategic acumen.

Jeremy's academic background includes a Master of Science in Media and Communication from The London School of Economics and Political Science, a Master of Business Administration in Business Administration from Cornell Johnson Graduate School of Management, and a Bachelor of Arts in English and Economics from William & Mary.

His organizational involvement spans roles as the Chief Commercial Officer at Experian, advisory and board positions at various entities including IAB and Mobile Marketing Association, as well as key executive roles at IBM, The Weather Company, and Varick Media Management.

Jeremy Hlavacek's career trajectory and industry contributions underscore his expertise in ad technology, data management, programmatic advertising, and revenue generation, making him a notable figure in the digital media landscape.

Highlights

Aug 9 · The Drum
From Signal Loss To Identity, Streaming & More: 4 Defining Trends ... - The Drum
From Signal Loss To Identity, Streaming & More: 4 Defining Trends ... - The Drum
Jul 11 · The Drum
From Signal Loss To Identity, Streaming & More: 4 Defining Trends ... - The Drum
From Signal Loss To Identity, Streaming & More: 4 Defining Trends ... - The Drum
Jeremy Hlavacek
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Location

New York, New York, United States