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Jeremy Leonard
CEO at LEAD
Professional Background
Jeremy Leonard is a seasoned professional with over 25 years of dedicated experience in advertising, digital marketing, and technology start-ups. Throughout his illustrious career, Jeremy has consistently demonstrated a proven track record of building and scaling businesses on a global level. His expertise lies in leveraging innovative marketing strategies to drive performance and deliver measurable results.
Having held numerous leadership positions, Jeremy initially honed his skills in various capacities, which helped him understand the multifaceted nature of the marketing and technology sectors. As the Founder and CEO at LEAD - Digital, Jeremy has successfully guided his organization through the dynamic landscape of digital marketing, focusing on awareness, engagement, and conversion for a wide range of clients.
Before establishing LEAD - Digital, Jeremy exhibited remarkable leadership as the CEO at Appraise. Here, he cultivated a robust performance-driven culture and directed strategies that positioned the company for growth amidst evolving market demands. His significant contributions as the Head of EMEA at Plexure and Managing Director (Asia) at Plexure set foundational goals that expanded the company’s reach and client base across various international markets.
Jeremy’s adeptness at forming strategic partnerships and offering results-oriented solutions was further highlighted during his time as Global Marketing & Commercial Director at Plus SMS, a global telecommunications start-up. His experience in navigating the complexities of the telecommunications landscape has equipped him with insights that are instrumental in today’s marketing environment, especially for emerging businesses.
Jeremy has also made notable contributions as a Specialist Consultant at Omnicom Media Group, where he played a vital role in shaping media plans that would resonate with diverse audiences. Additionally, his experience in managing sponsorship initiatives is reflected during his tenure as International Sponsorship Director at Carat and Sponsorship Director SME at Maritz.
With Jeremy's comprehensive background, his roles such as Account Director at FCB and Events Manager at Carat underscore his ability to manage client relationships and orchestrate events that generate lasting impressions. Over the years, Jeremy has been at the forefront of addressing the challenges and opportunities within the advertising and tech domains, making him a prominent figure and a trusted advisor in the industry.
Education and Achievements
Jeremy’s academic journey began at Auckland Grammar School, where he completed his A Bursary and secured University Entrance, laying a strong foundation for his future studies. Then, he pursued a Bachelor of Commerce (B.Com.) in Marketing/Marketing Management at the renowned University of Auckland, although he undertook this significant educational journey through part-time study. This balance of work and education demonstrates his commitment to lifelong learning and personal growth.
This academic background paved the way for Jeremy to accumulate a wealth of knowledge and apply it effectively throughout his strategic roles across different organizations. His experience transcends traditional marketing paradigms, as he embraces digital channels to ignite brand awareness and foster engagement, thereby fueling business growth.
Throughout his career, Jeremy has established a presence at influential companies and organizations, becoming a thought leader in the realms of marketing and technology. He is known for employing data-driven methods that allow teams to glean insights from campaigns, optimize expenditures, and ultimately enhance return on investment.
Achievements
Jeremy Leonard’s array of accomplishments speaks volumes about his dedication and strategic mindset. Under his leadership at LEAD - Digital, he has spearheaded initiatives that have significantly impacted clients’ marketing trajectories, resulting in reinforced market positions and amplified brand recognition. His entrepreneurial spirit continues to inspire those looking to make an impact through innovative marketing techniques and digital advancements.
In his role at Appraise, Jeremy implemented robust strategies that not only streamlined operations but also amplified revenue goals, showcasing his ability to lead organizations toward profitability and sustainability.
Jeremy’s work with Plexure as the Head of EMEA and Managing Director (Asia) solidified his reputation as a pioneering leader in the technology space, adept at steering international teams toward achieving ambitious targets.
His consultative approach at Omnicom Media Group and ownership of projects at Incepta Group PLC facilitated considerable advancements in corporate marketing strategies, positioning him as a change agent capable of delivering value across the spectrum of communication and advertising.
Moreover, being involved with Carat—in various sponsorship and marketing roles—has allowed him to leave a lasting mark across high-profile campaigns, enhancing brand engagement in ways that resonate with diverse audiences.
Over the years, Jeremy Leonard has not only built a stellar career but has also contributed considerately to the marketing and technology industries, fostering innovation, collaboration, and growth. His approach underscores the importance of adaptability and foresight in today’s fast-paced market landscape. As Jeremy continues to pave new paths in digital marketing, his influence will undoubtedly inspire the next generation of marketers and business leaders.
