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Jeri Kirschner

Senior Marketing Manager - Movement Facilitator

Professional Background

Jeri Kirschner is a dynamic and innovative leader in healthcare marketing and government affairs, bringing over a decade of experience in strategically leveraging corporate branding and messaging to enhance visibility and drive engagement within various target audiences. With a strong commitment to fostering team retention and professional growth, Jeri has a reputation for mentoring individuals and nurturing high-performing teams in the competitive healthcare landscape. Her extensive background encompasses a multitude of regulated healthcare settings, which include health IT, life sciences, acute care facilities, ambulatory surgery centers, physician practices, payers, and various staffing solutions like travel nurse placement.

Throughout her career, Jeri has consistently demonstrated her ability to distill core organizational messages and develop compelling marketing campaigns that resonate with their intended audiences. By focusing on extracting the unique value of the corporate brand, she has successfully driven significant increases in market share and engagement, effectively combining her knack for creativity and data-driven insights to formulate strategic marketing plans. Her blend of strategic acumen and hands-on approach allows her to implement marketing initiatives that not only enhance brand visibility but also generate leads in diverse healthcare segments.

With her deep well of expertise in healthcare marketing and government relations, Jeri stays well-versed in industry regulations including the FDA and CMS marketing compliance guidelines, ensuring that all marketing endeavors are both compliant and effective. Jeri is also adept at using an array of marketing tools, including Asana, Salesforce, Hubspot, MS Office, JIRA, ON24, and Zoom, which aid in her capacity to execute complex projects efficiently.

Education and Achievements

Jeri’s academic background complements her professional experience and underscores her commitment to continuous learning and development. She holds a Bachelor of Arts degree in Communications from California State University, Northridge, where she honed her skills in effective communication strategies that would later support her ambitious marketing career.

In addition to her degree, Jeri has pursued advanced certifications that align with her expertise in healthcare. She studied Health Care Compliance at the HCCA Compliance Academy, acquiring the knowledge necessary to navigate the intricate compliance landscape prevalent within the healthcare industry. Jeri is also certified in Fitness Instruction at UCLA, showcasing her passion for health and wellness—a passion further reflected in her additional certifications including Peak Pilates Comprehensive Certification Level 2, and Post Rehabilitative Breast Cancer Exercise Specialist through the Pink Ribbon Program.

To enhance her sales acumen, she participated in the Miller Heiman Sales Training, focusing on strategic and conceptual selling techniques that have equipped her to effectively address the unique needs of clients and stakeholders alike.

Career Journey

Jeri Kirschner’s career features a rich tapestry of roles that illustrate her versatility and expansive expertise in healthcare marketing and government affairs. As the Senior Marketing Manager at Bishop Fox, she has made significant strides in enhancing marketing strategies that support the organization’s growth objectives. Her previous role as Manager of Marketing and Government Affairs at Primus Pharmaceuticals exemplifies her proficiency in linking marketing initiatives with critical governmental relations.

Her extensive work at organizations like CAQH and Orion Health as a Marketing Manager and Manager of Marketing and Government Relations respectively has further solidified her position as a leader capable of blending marketing and advocacy seamlessly within the intricate healthcare environment. Additionally, she has honed her skills in healthcare marketing management during her time at Accenture, and as the Marketing Director at Vangent, Inc. (a General Dynamics Company), where she showcased her ability to lead large-scale marketing operations.

Moreover, Jeri's dedication to community involvement is highlighted by her role as a former Board Member at The Junior League of Phoenix Foundation, where she contributed her marketing insights to further the organization's mission. Her part-time work as a Certified Pilates Instructor at Delta Pilates, along with previous stints at Sport&Health and Studio BE Pilates, exemplifies her commitment to promoting health and fitness in addition to her professional pursuits.

Achievements

Jeri Kirschner's career is embellished with noteworthy achievements that reflect her capability to drive results. She is recognized for crafting marketing campaigns that not only enhance brand visibility but also transform audience engagement into tangible leads. Her insights and strategies in managing lifecycle marketing projects have led to substantial increases in market share for the organizations she has partnered with.

With her background in both communication and health education, Jeri has executed innovative inbound marketing strategies that communicate the core values of healthcare organizations effectively while adhering to strict compliance requirements. Her experience with digital marketing, content creation, and social media strategies have made her a valuable asset in navigating and maximizing the online presence in the fast-evolving digital healthcare landscape.

Jeri’s dedication to mentoring and coaching her teams has also been instrumental in ensuring high retention and performance, as she fosters an environment of collaboration and continuous improvement. This focus on team culture and development speaks volumes about her leadership style and professional ethos.

In summary, Jeri Kirschner’s career is marked by a remarkable blend of creativity, strategic thinking, and extensive knowledge across various aspects of healthcare and marketing. Her proven track record in driving change and developing target markets, combined with her commitment to compliance and effective government relations, define her as a pioneering leader in the healthcare marketing arena.

Related Questions

How did Jeri Kirschner acquire her extensive expertise in healthcare marketing and government affairs?
What strategic marketing approaches has Jeri Kirschner implemented to drive market share growth?
In what ways has Jeri Kirschner contributed to team retention and mentorship in her various roles?
What unique marketing campaigns has Jeri Kirschner developed that resonated with target audiences in the healthcare sector?
How does Jeri Kirschner stay updated with the latest compliance guidelines from the FDA and CMS?
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Location

Greater Phoenix Area