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Jeri Smith

President at Communicus, Inc. and Owner, Communicus, Inc.

Jeri Smith is the President of Communicus, Inc., a marketing research firm based in Carlsbad, California. She has been instrumental in leading the company, especially following its acquisition by Phoenix Marketing International in August 2021. This acquisition aimed to enhance advertising and brand measurement solutions by integrating Communicus' research capabilities into Phoenix's offerings.12

Smith's background includes significant experience in advertising and marketing, having previously worked at DDB, a global advertising agency. Her expertise lies in utilizing System 1-based diagnostic approaches to advertising research, which help clients understand how various elements of their campaigns drive market results.13

Communicus specializes in providing insights into how advertising campaigns build brands and motivate purchasing decisions. Under Smith's leadership, the company has developed a comprehensive evaluation system that assesses the effectiveness of advertising campaigns.15

For more professional details, Jeri Smith maintains a LinkedIn profile where she connects with over 500 professionals in the industry.4

Highlights

Aug 13 · linkedin

Emotion is a powerful tool in advertising.

However, the stronger the emotional resonance of an ad, the greater the risk that the brand won't get remembered!

Check out the latest in the TrendsInAdvertising Blog discussing how to navigate emotional brand advertising in 2020.

#consumerbehavior #marketingandadvertising #research #consumertrends #consumerinsights #commerce #trends2020 #emotionalmarketing #emotionalbranding

Nov 20 · linkedin

Great news! We are hiring for Senior Account Director position. Candidates with proven leadership skills who have deep experience in research-based consumer insights and have demonstrated success in delivering actionable advertising-related insights to senior-level decisionmakers. Read more within the description below.

Related Questions

What are Jeri Smith's key achievements at Communicus, Inc?
How did Jeri Smith transition from DDB to Communicus, Inc?
What is the System 1-based diagnostic approach at Communicus, Inc?
How does Communicus' acquisition by Phoenix MI benefit clients?
What unique solutions does Communicus offer in advertising research?
Jeri Smith
Jeri Smith, photo 1
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Location

Carlsbad, California, United States