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Jeroen Gorsira

Associate Director Commercial Capabilities NL

Jeroen Gorsira is an accomplished professional with a diverse background in portfolio management, new product introductions, business acceleration, commercial project management, account management, field sales, shopper marketing and advertising, social media/digital marketing, brand management, category development management, and general management.

He holds a Bachelor's degree in Business Administration and a Master's degree in Marketing Management from the Rotterdam School of Management at Erasmus University Rotterdam. He also pursued VWO (Pre-university education) specializing in Management & Economics at Dalton-Vatel, Voorburg.

Throughout his career, Jeroen has held various key positions at Coca-Cola Europacific Partners, where he served as Associate Director of Commercial Capabilities NL, Associate Director of Channel Development & Portfolio Acceleration NW Europe, Senior Manager of Commercial Innovation & Acceleration, Senior Manager of Portfolio Development, Senior Manager of National and Key Accounts, Senior Manager of Shopper Marketing Wholesale, Petrol & To Go, and started as a Marketing and Sales Trainee.

Prior to his tenure at Coca-Cola Europacific Partners, he gained experience as a Marketing & Sales intern at Consolidated Breweries, Student Brand Manager at Heineken for the brand Jillz, Student Member at the University Council at Erasmus University, and held the position of Praeses (Chairman) at R.S.V. Sanctus Laurentius. Additionally, he served as a Board Member for Studentdesk Rotterdam at Het Nederlandse Rode Kruis.

With his extensive expertise and background in marketing, sales, and management, Jeroen Gorsira is a seasoned professional capable of driving business growth, developing strategic partnerships, and leading successful commercial initiatives in various industries.

Highlights

Sep 2 · linkedin

After three amazing years in our Central Commercial Development team I'm happy to share that I'll move back to the team in The Netherlands to start as Associate Director Commercial Capabilities within the Dutch Commercial Development team.

The journey continues, looking forward working with the team in The Netherlands again and making a positive contribution to our business, customers and people.

I'm thankful for the opportunity to work in our central commercial development team working closely together with the amazing commercial teams in our markets, central functions, brand partners and external agencies.

From launching Jack & Coke and other impactful brand innovation, working on our commercial acceleration plans for brands like Fuze Tea & Powerade and supporting our QSR & Leisure teams to accelerate channel growth with our customers, it's been a great journey and learning experience.

Thanks to all colleagues and stakeholders that have supported me on this journey, looking forward to keep connected and seeing the execution of the great plans that are coming our way in 2025.

Jun 20 · linkedin

It was great to be at CineEurope again this year, meeting our local CCEP Cinema teams & customers.

Great talks on future opportunities and new concepts for Cinema exhibitors (like unattended retail stores which we brought to live at our trade stand) and building great partnerships.

Also, seen lots of great new movie productions that will hit Cinemas in the next 12-18 months to excite audiences throughout Europe and get them to the theaters.

All visitors got to enjoy our great Cold, Hot & Frozen refreshments on the trade floor and during screenings.

Thanks Nick Gault and all other system colleagues for bringing this to life!

Jeroen Gorsira
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Location

Rotterdam, South Holland, Netherlands