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Jeroen Smeets

Jeroen Smeets is a seasoned professional currently serving as the Expert Lead for User Experience in Wholesale Banking at ING. He has held various leadership roles within ING, including Global User Experience Manager and Chapter Lead for User Experience.

Prior to his current position, Jeroen worked in creative roles such as Creative Director and Senior Art Director at The People's Valley, Senior Designer at Vbat, and Art Director at Digital Peppers Partnership. His diverse background also includes experience at BBC and Dutch Connection Group.

At ING, Jeroen leads the UX Design & Content team for Wholesale Banking.2 He is involved in initiatives to improve the client experience and digitalize wholesale banking operations. For instance, ING has implemented a fully digital experience for client onboarding in eight countries, with plans to expand to more.1

Jeroen is passionate about enhancing user interfaces and creating impactful experiences for clients and customers. He has demonstrated a strong commitment to driving innovation and shaping the digital landscape within the organizations he has worked for. His expertise spans user-centric design principles, strategic thinking, and leadership in driving impactful User Experience initiatives.

Recently, Jeroen shared on LinkedIn about "Unlocking banking for everyone," highlighting the intersection of UX design and coding to empower around 37 million customers.4 This aligns with ING's focus on improving the client experience across products and countries by standardizing products and channels, harmonizing client services, and enhancing mobile and online offerings.3

Highlights

Jun 28 · careers.ing.com
Werken aan HR innovatie. Traineeship HR. Werken bij ING. | ING
Apr 27 · theorg.com
Jeroen Smeets - Chief Financial Officer at Vivara/CJ Wildbird Foods

Related Questions

What are some of Jeroen Smeets' most notable achievements at ING?
How has Jeroen Smeets' role evolved over his tenure at ING?
What specific projects has Jeroen Smeets led in Wholesale Banking at ING?
How does Jeroen Smeets' background in creative roles influence his approach to UX in banking?
What are the key challenges Jeroen Smeets has faced in his UX leadership roles?
Jeroen Smeets
Jeroen Smeets, photo 1
Jeroen Smeets, photo 2
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Location

Amsterdam Area, Netherlands