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Jeroen Visser

Data Solutions CTO

Jeroen Visser is a Senior Solution Architect with a strong passion for data activation-driven business transformation and bridging the gap between technology and strategic growth.

He holds a Bachelor's degree in Communication & Multimedia Design from NHL Hogeschool and has pursued certifications such as CXL Certified Digital Analyst from CXL.

Jeroen has a diverse educational background, including studies in Hogere Informatica (HTS HIO) at NHL Hogeschool and Communication and Information Studies at the University of Groningen.

Throughout his career, Jeroen has held key positions in various organizations, including Chief Data Officer at Morphe, CTO at i-spark, Data Engineering Lead at i-spark, and CTO at Athleteshop, Veneta.com.

He has also worked as Operations Manager a.i. at Relatieplanet (TMG), Head of Product Development at Relatieplanet (TMG), Communicatieadviseur Online at Windesheim Flevoland, Functioneel consultant at Capgemini Nederland, and Jr. Advisor online communication at NHL Hogeschool.

Jeroen excels in crafting and implementing transformative data strategies using advanced technologies to unlock the true value of data. His hands-on approach and focus on fostering an innovative culture empower teams to embrace data-driven decision-making and drive measurable impact on business outcomes.

Passionate about creating an activation-driven future through data-driven success, Jeroen is dedicated to helping businesses reach new heights. Connect with him to explore collaborative opportunities.

Highlights

Mar 29 · linkedin

Imagine the frustration: you're a marketer, pouring your heart and soul into crafting stellar campaigns. But when it comes to measuring success, you're confronted with a fragmented data landscape 😓

Valuable insights are spread across various platforms, making it really difficult to get a complete view of your campaign performance. Traditional marketing analytics solutions often promise the moon but still deliver siloed experiences.

Recently Hightouch, a frontrunner in composable data platforms and data activation, released their newest addition on their platform: Campaign Intelligence. This brand new feature enables marketers to look beyond the silos. Campaign Intelligence simplifies the marketing analytics game by offering a unified platform for:

👉 Discovering Customer Behavior: Say goodbye to data silos! Explore all your campaign and customer data to find new opportunities and put your insights to work by syncing them to your tools.

👉 Optimizing Cross-Channel Campaigns: Stop comparing apples to oranges and explore your campaign data across all channels in a unified way

👉 Measuring A/B Experiments: Measure the results of your experiments, on every channel on every audience cohort

👉 Leveraging AI Intelligence: Use the AI-powered Copilot to talk with your CDP to explore customer profiles and analyze campaign performance, offering all intelligence in your CDP.

We're not just excited 🤩 about what Hightouch Campaign Intelligence promises. We're eager to put it to the test 💪 And of course we’ll keep you posted on this, you can expect a full article on our experiences soon!

Read more about Campaign Intelligence here 👉 https://lnkd.in/erTFcNT7

#dataactivation #hightouch #cdp #intelligence #ai

Mar 13 · linkedin

Data is everywhere. Data people are not.

This is why unlocking the full potential of data remains a formidable challenge for many organizations. The journey from collecting data to activating it for tangible business gains is one with many obstacles, from integrating diverse data sources and managing its volume, to the delivery of actionable insights. And to make it even more complicated, the pace at which data technologies evolve requires a blend of specialized skills that can swiftly adapt and innovate 🚀

At i-spark, we've taken a unique approach to this challenge. Imagine having a Swiss Army knife for your data needs; that's what our Data Team as a Service (DTaaS) offers. With DTaaS, access to a broad spectrum of data expertise becomes effortless. Whether your project calls for a data engineer to architect and scale data pipelines today, or a data analyst to derive insights tomorrow, you're covered with i-spark.

Our team is adept in leveraging cutting-edge technologies such as Databricks, Snowflake, GCP,  AWS,  dbt Cloud, Looker and Klipfolio. We can tackle any data challenge, from modernizing analytics tools to embedding advanced data science capabilities into your operations.

So, why settle for a single data expert when you can have the whole toolbox? With our Data Team as a Service, you eliminate the need to search for, vet, and hire multiple experts. We integrate seamlessly with your existing team, providing the right expertise at the right time. This flexibility not only accelerates your projects but also optimizes your budget by aligning costs directly with your needs.

Let's transform the way you use data. By partnering with i-spark, you gain more than just a service; you gain a partner dedicated to making your data work smarter, not harder.

Ready to take your data activation to the next level? Let’s dive in together 🌊. Discover more about how our DTaaS can revolutionize your approach to data at https://lnkd.in/gUdAbSZe.

Jeroen Visser
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Location

Leek, Groningen, Netherlands