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Jerome Aguilar

Applebee's Marketing Communications

Jerome Aguilar is a seasoned marketing and advertising professional currently serving as the Executive Director of Media at Applebee's Neighborhood Grill + Bar.2 With over 17 years of experience in the advertising industry, Jerome has established himself as a skilled expert in integrated media planning and marketing communications.

Career Highlights

Jerome's current role at Applebee's involves:

  • Reporting directly to the CMO
  • Overseeing offline and online media investments
  • Supporting 1,700 nationwide restaurants
  • Assisting with local marketing efforts

Prior to his current position, Jerome held roles such as:

  • Director of Media and Digital Marketing
  • Senior Manager, Media, and Digital at Applebee's1

Expertise and Achievements

Jerome is known for his:

  • Expertise in various marketing channels, including TV, radio, OOH, SEM, SEO, social media, digital/mobile, streaming, and programmatic advertising
  • Strong performance and commitment to excellence
  • Collaborative and innovative approach to problem-solving
  • Partnership-driven work ethic

Throughout his career, Jerome has received several accolades, including:

  • 'Employee of the Year 2005' at Davis Elen Advertising
  • Multiple 'Best Bets' awards for Regional McDonald's Co-Ops (2005-2017)
  • 'Turn Around Champion' award in 2018 for contributions to Applebee's business transformation
  • 'Play Like a Champ' award in 2019 for excellence

Education and Background

Jerome Aguilar holds a Bachelor of Science in Business Administration with a major in Marketing from California State Polytechnic University-Pomona.3 His professional experience includes working with diverse clients across various sectors, such as QSR, fast casual, casino gaming, entertainment, telecom, automotive, and packaged goods.

Related Questions

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Jerome Aguilar
Jerome Aguilar, photo 1
Jerome Aguilar, photo 2
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Location

Burbank, California, United States