Sign In

Jerry Daykin

Global Head of Media and Digital. Passionate Marketer, Change Agent, DEI Author & WFA Ambassador

Jerry Daykin is a global media, digital, and social leader who has driven significant changes in digital and media strategies.1 He currently holds the position of Head of International Media for several major fast-food brands including Burger King, Popeyes, Tim Hortons, and Firehouse Subs at Restaurant Brands International.1

Professional Background

Jerry is known for his expertise in digital marketing and media. He describes himself as a digital evangelist and realist, aiming to cut through the hype that often surrounds the industry.2 His approach, which he calls "#DigitalSense," focuses on providing practical and realistic insights into the digital marketing landscape.2

Recent Activities

Jerry has been actively involved in various industry events and discussions:

Global Marketer Week:: In May 2024, Jerry attended the Global Marketer Week, praising it as the best brand-side marketing event of the year. At that time, he mentioned he was consulting and looking for his next big challenge.5

Digital Marketing Trends:: Jerry has been vocal about several key issues in digital marketing:

  • He has discussed the importance of news and journalism for society, criticizing cautious brand safety approaches that have led to many brands demonetizing news content entirely.6
  • He has also addressed the phasing out of cookies, emphasizing that senior marketers need to discuss this topic more openly.7

LGBTQIA+ Advocacy:: Jerry appears to be an advocate for the LGBTQIA+ community within the marketing and advertising industry.34

Jerry Daykin's LinkedIn profile (username: jdaykin) serves as a platform for him to share his insights on digital marketing, media strategies, and industry trends, as well as his involvement in various professional and social causes.

Highlights

Aug 25 · linkedin

When your holiday drive from Cape Cod across and down Long Island happens to take you to all the best spots in town 😂 That’s one way of onboarding for Restaurant Brands International 🥳 When I take on a new project I really throw myself into it, haha.

Aug 15 · linkedin

It’s exciting to start a project working with brands you’ve known and loved for years… but also to explore fantastic new ones. The Firehouse Subs restaurant in Zurich is the brand’s first outside of the US - a really perfectly executed sandwich experience with a warm final touch (both in heating the Sub and supporting fire fighters).

Excited to see where this brand can go next! And yes, there are gluten free roll options across the existing US & Canadian stores 😉

Related Questions

What are some of Jerry Daykin's most notable achievements at Restaurant Brands International?
How has Jerry Daykin influenced digital marketing strategies at Burger King, Popeyes, Tim Hortons, and Firehouse Subs?
What is the #DigitalSense initiative by Jerry Daykin about?
How does Jerry Daykin contribute to the LGBTQIA+ community through his marketing efforts?
What are Jerry Daykin's thoughts on the future of cookies in digital marketing?
Jerry Daykin
Jerry Daykin, photo 1
Jerry Daykin, photo 2
Add to my network

Location

London, England, United Kingdom