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Jerry Shereshewsky

Blissfully Retired

Jerry Shereshewsky is a retired Major known for his extensive career in the advertising and marketing sectors. He has a background that spans over four decades, beginning in 1969, where he has held various influential roles, including brand/product marketer, CEO, and consultant. He is currently described as "Blissfully Retired" on LinkedIn and has been involved with several notable organizations throughout his career, such as Yahoo, Grandparents.com, and Advertising Week.2

Professional Background

  • Education: Jerry holds a BA in History from the University of Wisconsin-Madison.
  • Career Highlights:
    • He was instrumental in creating the Mello Yello soda brand while working with The Coca-Cola Company.
    • He played a significant role in the growth of Yoyodyne, which was later acquired by Yahoo.
    • As the CEO of Grandparents.com, he focused on marketing strategies targeting the baby boomer demographic.2
    • He has served as an Ambassador Plenipotentiary to Madison Avenue for Yahoo, showcasing his deep connections within the advertising industry.2

Current Activities

In retirement, Shereshewsky continues to leverage his expertise by advising startups and contributing to discussions about marketing strategies tailored for older demographics. His work emphasizes the importance of recognizing and engaging with the evolving needs of the aging population, particularly grandparents.1

Jerry Shereshewsky's contributions have solidified his reputation as a respected figure in digital marketing and advertising, reflecting a career dedicated to innovation and strategic insight in a rapidly changing industry.

Highlights

Jan 1 · greenwichrma.org
Past speakers - Retired Men's Association of Greenwich
Sep 19 · mediavillage.com
Confessions of a Former Ambassador - Jerry Shereshewsky
Jul 29 · CNN
Are baby boomers to blame for debt crisis? - CNN
Are baby boomers to blame for debt crisis? - CNN
Jul 29 · CNN
Are baby boomers to blame for debt crisis? - CNN
Jan 23 · biztimes.com
Retiring baby boomers make great marketing targets - BizTimes

Related Questions

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Jerry Shereshewsky
Jerry Shereshewsky, photo 1
Jerry Shereshewsky, photo 2
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Location

Redding, Connecticut, United States