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Jess Bachman

Creative Strategy Director at FireTeam

Jess Bachman is the Creative Strategy Director and Co-Founder of FireTeam, a marketing agency with a strong emphasis on creative work.1 Here are some key details about Jess and his role:

Professional Background

Jess has extensive experience in marketing and creative strategy:

  • He previously worked as a Strategy Director at a traditional award-winning ad agency before focusing on performance marketing.4
  • He helped scale Mint.com from launch to acquisition and did the same for Visual.ly as their Creative Director.2
  • Jess has started three companies himself, successfully selling two of them.2

Role at FireTeam

As Creative Strategy Director at FireTeam, Jess:

  • Oversees creative strategy for the agency's clients (currently around 10).1
  • Focuses on creating high-performing ads through an iterative process of testing and optimization.3
  • Emphasizes the importance of creative in marketing, especially in the post-iOS changes landscape where media buying has become more challenging.1

Expertise and Approach

Jess is known for:

  • His "FutureVision™" and ability to explain complex concepts.2
  • A philosophy of creating the best possible ads and giving them enough spend to properly evaluate performance.1
  • An iterative approach to ad creation, analyzing why ads work (or don't) and using those insights to improve future creative.13

Personal Interests

Outside of work, Jess:

  • Commutes on an EUC (Electric Unicycle).4
  • Has been featured on diverse platforms, from the Martha Stewart Show to Government Executive Magazine.2

Jess Bachman brings a unique blend of creative talent, strategic thinking, and performance marketing expertise to his role at FireTeam, making him a respected figure in the digital marketing industry.

Highlights

Jul 16 · 1800d2c.com
Marketing Master: Jess Bachman from FireTeam - 1-800-D2C
Marketing Master: Jess Bachman from FireTeam - 1-800-D2C
Aug 29 · youtube.com
Jess Bachman Lights Creative Strategy On Fire - YouTube
Jess Bachman Lights Creative Strategy On Fire - YouTube
Jul 15 · AdAge.com
This week's agency moves, hires and partnerships: July 15, 2019 - AdAge.com
This week's agency moves, hires and partnerships: July 15, 2019 - AdAge.com
Jul 10 · Campaign US
Movers & Shakers: Deutsch, Mother, Deloitte Digital and more - Campaign US

Related Questions

What inspired Jess Bachman to co-found FireTeam?
How did Jess Bachman's background in traditional marketing influence his approach to DTC?
What makes FireTeam's creative strategy stand out in the industry?
Can you share an example of a successful campaign FireTeam executed?
What are some of the biggest challenges Jess Bachman has faced in his career?
Jess Bachman
Jess Bachman, photo 1
Jess Bachman, photo 2
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Location

Cranston, Rhode Island, United States