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Jess Black

Strategy Director

Professional Background

Jess Black is a highly skilled Strategy Director currently operating at Imagination, where her expertise in digital communication and media strategies is making a significant impact. With a solid foundational experience in both marketing and strategy, Jess has successfully built a diverse career leading cross-functional teams and developing impactful marketing initiatives across multiple industries. Previously, she served as Senior Strategy Lead at Imagination in both New York and Houston, where she honed her strategic thinking and leadership skills, driving growth and defining messaging for high-profile clients.

Prior to her role at Imagination, Jess made notable contributions as the Director of Marketing at GumGum, a leading computer vision technology company. In this position, she applied her deep understanding of digital marketing to craft compelling narratives, manage brand presence, and explore innovative marketing channels that increased user engagement. Her role required a blend of creativity, strategic planning, and analytical skills, which she excelled in delivering.

Beyond her tech-focused roles, Jess has experience in creative development and strategic planning from her time as the Director of Creative Development/Strategy at Magnet Media, Inc. Her creative acumen allowed her to guide production teams in crafting captivating content that resonates with audiences. Additionally, her earlier career involved writing and producing projects, including prominent works like "The Greatest Horror Film Ever Made," further showcasing her versatile skill set in both media and marketing.

Education and Achievements

Jess Black's educational background laid a solid foundation for her successful career in digital communication and marketing. She studied Digital Communication and Media/Multimedia at NYU School of Professional Studies, an institution renowned for equipping students with modern skills in an ever-evolving digital landscape. She furthered her learning by taking specialized Email Marketing Courses at General Assembly, refining her ability to engage audiences through targeted communication strategies.

Additionally, Jess holds a degree in Communication, Journalism, and Related Programs from Brigham Young University - Idaho. This comprehensive education helped cultivate her writing, storytelling, and strategic communication skills, all of which are critical assets in her career. Her journey through diverse educational experiences has enabled her to merge content creation with strategic marketing, making her a standout professional in her field.

Throughout her career, Jess has consistently demonstrated a commitment to lifelong learning and professional development, contributing to her holistic approach to marketing strategy.

Achievements

Jess Black's career is characterized by a series of notable achievements that underline her capabilities as a leader and innovator in digital communication. One of her key accomplishments includes successfully orchestrating multi-channel marketing campaigns that resulted in substantial ROI for her clients, boosting their overall visibility and market presence.

At GumGum, she was instrumental in redefining the marketing strategy to better align with contemporary digital trends. This led to increased brand recognition and elevated customer engagement metrics.

In her previous roles at Contently, Jess's journey included various positions starting as a Business Development/Marketing Intern, where she laid the groundwork for her deep understanding of content marketing. She advanced through the ranks to become the Head of Events, and ultimately as the Marketing Manager, showcasing her ability to adapt and excel in different roles while contributing significantly to the company’s overarching goals.

As a writer and producer, Jess's contributions to "The Greatest Horror Film Ever Made" reflect her versatility and creativity in storytelling. Her editorial experience as an Editor & Journalist for Scroll Newspaper provided her with the necessary journalistic rigor and storytelling finesse that she continues to apply in her strategic communications today.

Overall, Jess Black's combination of comprehensive education, diverse professional experience, and a proven track record of achievements make her a compelling figure in the realm of digital marketing and media strategy.

Related Questions

How did Jess Black's education at NYU School of Professional Studies influence her career in digital communication?
What strategies did Jess Black implement during her time as Director of Marketing at GumGum that significantly impacted the company's growth?
Can you elaborate on Jess Black's approach to leading strategy teams at Imagination and how it evolved over time?
In what ways did Jess Black's role as a writer and producer on "The Greatest Horror Film Ever Made" contribute to her understanding of marketing and storytelling?
How has Jess Black leveraged her journalistic experience from Scroll Newspaper in her marketing roles?
Jess Black
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Location

United Kingdom