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Jess Flack
Cofounder & CEO Unlocking Influencer Marketing
Jess Flack, CEO & Co-Founder of Ubiquitous
Jess Flack is the co-founder and CEO of Ubiquitous, an influencer marketing company that connects brands with creators on platforms like TikTok, Instagram, and YouTube.12356
Some key facts about Jess Flack:
- Age: 303
- Education: Bachelor's degree from Lee University13
- Hobbies: Movies, cooking, pet ownership3
Prior to co-founding Ubiquitous in 2021, Flack gained experience in various marketing and web development roles13:
- Digital Marketing Manager at Bellhop (2018-2020)
- Director of Marketing & Client Success at Crash Creative (2014-2018)
In her current role as CEO, Flack leads a team of over 50 employees across Ubiquitous' hubs in Chattanooga, Atlanta, and Los Angeles.3 Under her leadership, the company has grown to represent over 6,000 creators and serve more than 300 brands in less than two years.3
Flack's unique background as a musician, cinephile, and accomplished cook3 likely contributes to her creative approach to influencer marketing. She is passionate about helping creators monetize their content and providing value to brands through innovative campaigns.4
Highlights
I’ve helped our clients at Ubiquitous get over 1.4 billion views through influencer marketing. Here are 4 tried-and-true ways to go viral on TikTok:
- Tap Into Viral Moments.
I’m not talking about hijacking a trend or dance that’s been done a million times. Instead, observe what’s gaining steam — and then add your POV.
For example)
• Comment on a Popular Event ➜ RyanAir made a TikTok based on the viral New York-Dublin Portal that hit 500,000+ views (Fun fact: That portal is now closed due to ‘inappropriate behavior’ [this is why we can’t have nice things]).
- Ace Your First 3 Seconds.
If you don’t capture people’s attention in the first 3 seconds of your TikTok, they bounce. Try a…
• Personal Hot Take – “I just think it’s funny how…” • Interesting Thought – “Have you ever wondered why…” • Shocking Statement – “I was today’s year-old when I realized…”
Another great example of this is Litter Robot where we partnered with @areyoukiddingtv. Their first three seconds? “First person to bring us their cat gets a Litter Robot 4.”
Instant challenge. Instant anticipation. And 20 million views to prove it.
- Find Your Polarity.
Before posting, ask yourself: “Am I posting to inspire, entertain, or educate?”
Then, try to combine at least two categories for maximum virality (the magic lies in the overlap). For example:
• Zilla hired reptile influencers to create videos raving about reptiles (inspiration) while recommending best pet supplies (education) and hit 9.2 million views.
⚠️ Disclaimer: Virality is vanity. It’s not the most important part in an influencer campaign — what matters is targeting the right audience for your brand. I’ll go more into a data-driven approach for influencer marketing in part two so stay tuned.
Ubiquitous has worked with 13,000 + creators and 99% of them have all had the same question:
“How do I monetize?”
The creators at Ubiquitous who've made six (and seven) figures all have one thing in common: Strong relationships with brands and agencies.
The glue that holds those relationships together? Authenticity.
It's a cliche for a reason. Clients want to pay creators who are genuine, both in the way they connect with their audience and conduct business.
The most lucrative creators in our network display authenticity in three ways:
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They’re communicative, polite, and love to hand in deliverables early.
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They’re selective: They only accept deals from brands they enjoy and use.
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They aren’t “influencers” talking at their audience but rather “creators” talking with their audience.
But the way these creators stay profitable? By upholding their reputation behind the camera. The advertising world seems enormous but it's far smaller than it seems – one interaction can dictate a creators' future earnings (for better or for worse).
If you've made ads with creators: What made it a great (or not-so-great) experience?
