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Jess Matthews
Chief Good Troublemaker at Backbone
Professional Background
Jess Moore Matthews is an accomplished professional with over a decade of robust experience in the realms of digital communications, digital marketing, and digital organizing. Her unique skill set encompasses earned, owned, and paid content development and distribution, allowing her to hone strategies that maximize audience engagement. Her innovative and strategic approach to hyper-targeted engagement has been refined through her invaluable contributions to high-profile campaigns and organizations at various levels.
Throughout her career, Jess has had notable roles in prestigious presidential campaigns, including serving as the Mobilization Director for Warren for President and Digital Director for de Blasio 2020. Her commitment to effective communication strategies extends beyond campaign work; she has also made significant strides within government institutions, serving as the Digital Consultant at When We All Vote and as the Director of Strategic Communications and Digital Solutions for the State of North Carolina. Jess’s role as Chief Content Officer at the Office of the Mayor of New York City further solidified her reputation as a leading expert in digital content creation and strategy.
Jess’s experiences have also led her to collaborate with national publishers and noted universities, showcasing her versatility and ability to adapt her communication techniques to diverse organizations. Her journey has taken her from traditional media as a Social Media Strategist and Audience Analyst at The New York Times to supporting scrappy startups, where she has leveraged her talents to drive brand awareness and engagement through compelling digital narratives.
Education and Achievements
Jess’s academic pursuits underscore her commitment to the field of communications and media. She earned her Master of Arts (M.A.) in Media, Culture and Communication from New York University, a program renowned for its rigorous examination of the interplay between media and societal dynamics. Prior to that, she graduated from Hampton University with a Bachelor of Arts in Public Relations, laying a solid foundation for her career in communications.
In addition to her formal education, Jess's professional milestones reflect her ability to build a powerful network and influence. She has contributed to progressive movements and worked with various campaigns that embrace communal engagement and promote civic participation. Her work is characterized by a dedication to strategic thinking and a passion for innovative problem-solving in the ever-evolving landscape of digital communications.
Notable Achievements
One of Jess's significant contributions has been her role as the Founder at Backbone, an organization that she established to enhance and innovate the practice of storytelling in digital communications. Her vision for Backbone aims to empower organizations to connect with their audiences on a deeper level and to create impactful narratives that resonate.
Her tenure as a Digital Consultant at When We All Vote has been instrumental in expanding civic engagement and increasing voter participation. This role emphasizes Jess's deep commitment to the democratic process and her dedication to ensuring that all voices are heard. Through strategic digital initiatives, she has successfully reached and mobilized diverse communities.
In her earlier career, Jess was also recognized for her contributions to the Office of the Mayor of New York City, demonstrating her ability to navigate high-stakes environments and manage complex communication strategies. Here, she worked on major initiatives that communicated the city’s policies and programs to its residents, enhancing transparency and fostering public trust.
With a background that encompasses a variety of roles—from her social media coordinations at university projects to her innovative strategies at major publications—Jess Moore Matthews has cultivated an impressive portfolio that showcases her as a leader in digital communications. Her diverse experiences and unwavering passion for engaging audiences continue to inspire those who work alongside her.
