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Jess Tang
Digital Marketer - Holmes Innovator 25
Jess Tang is a marketing professional with extensive experience in digital strategy and media partnerships, particularly in the healthcare sector. She served as the CXO - Precision & Media Partnerships Manager at Johnson & Johnson from May 2021 to September 2022, where she focused on enhancing brand impact across the Asia Pacific region through advanced media strategies. Her role involved working closely with major platforms like Meta and TikTok to optimize J&J's marketing capabilities and consumer engagement strategies.1
In addition to her tenure at Johnson & Johnson, Jess Tang is the Founder and CEO of mavic.ai, a generative AI technology startup launched in September 2023. The company aims to assist businesses in creating effective marketing strategies using AI tools.1 Prior to this, she co-founded Adtomica, a marketing agency, and held various roles that emphasized creative solutions and digital marketing innovation.1
Education and Recognition
Jess holds a Bachelor of Arts in Communications and New Media from the National University of Singapore. She has received accolades such as the Global Marketing Services President's Award from Johnson & Johnson in 2018 for her leadership in cross-department collaboration.1
Skills and Interests
Jess is passionate about storytelling in marketing and leveraging technology to create meaningful consumer experiences. She is proficient in both English and Chinese, enhancing her ability to connect with diverse audiences.1
Highlights
We hit 10x our MRR since we went live 6 months ago. 🎉
80% of the MRR increase came in the last 2 months.
The truth is, building a sustainable business takes time.
It takes time to understand what customers value. It takes time to find your business model. And most importantly, 𝐢𝐭 𝐭𝐚𝐤𝐞𝐬 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐞𝐱𝐞𝐜𝐮𝐭𝐞.
My first bootstrapped company took 2 years to reach profitability, 3 years to see our first significant multiplier on revenue, and the journey was filled with constant doubt and uncertainty.
So if you're an early-stage entrepreneur or thinking of starting your own business, here are 4 Ps to remember:
Stay 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 - newbies take time to earn trust. Stay 𝐏𝐞𝐫𝐬𝐢𝐬𝐭𝐞𝐧𝐭 - a rejection doesn't mean a closed door. Stay 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 - missed decisions aren't the end of the world. Take 𝐏𝐢𝐯𝐨𝐭𝐬 - you're married to the business, not the idea.
If you're a startup or small business looking for help on marketing, we're building one of the world's first AI brand marketer at mavic.ai for businesses like yours. Stay tuned for more!
