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Jesse Feister

Global Head of Creator Marketing at Twitch

Jesse Feister is currently the Global Head of Creator Marketing at Twitch, an Amazon subsidiary and the world's largest live streaming platform.1 He has a diverse background spanning the music industry, technology startups, and digital marketing.

Career Highlights

Music Industry Experience:: Jesse began his career as a musician, working as a drummer and songwriter in pop and rock bands signed to major labels like Island/Def Jam Records and Warner/Chappell Publishing.1 This experience as an artist has significantly influenced his approach to his current work.

Entrepreneurship and Technology::

  • Co-founded Songspace, a SaaS platform for the music industry, which was later acquired by FUGA.1
  • Served as the first employee and Director of Marketing at LiveSchool, an edtech startup.1

Corporate Leadership::

  • Held various roles at Kobalt Music, including VP Marketing, Brand & Product Strategy for Kobalt & AWAL.1
  • Currently leads creator marketing globally at Twitch, focusing on leveraging live streaming for creative individuals.

Education and Achievements

  • MBA in Finance from The Wharton School.1
  • Bachelor of Philosophy (BPhil) from The Western College Program at Miami University.
  • Recipient of several industry awards, including a Clio Award for Music Marketing in 2021.1

Professional Focus

Jesse's career is driven by a mission to increase opportunities for talented creative individuals worldwide.1 His experience as both an artist and a technology leader gives him a unique perspective in his role at Twitch, where he works on attracting, retaining, and helping creators monetize their biggest fans.2

Jesse is also known for his thought leadership in the industry, having been a panelist at events like SXSW and serving as a mentor at Techstars.1

Highlights

Aug 2 · linkedin

There is something special about the way DJs on Twitch introduce music to their listeners. It’s personal, it’s community-oriented, and it’s very human. In a world where music discovery is increasingly algorithmic and detached from human curators, it’s more important than ever for people to have a space to build communities around the music we all love.

The Internet hasn't worked particularly well for DJs, even though they're some of the most innovative forward-thinking creative people on the planet. Getting the music industry to work together to solve a very big problem for this community has been a massive multi-year effort, but we're doing it. So much more to come.

https://lnkd.in/eqszqBzd

Literally hundreds of great people working together on this including Cindy Charles, David Rosenberg, Kira Karlstrom, Charlie Bird, Annie Lin, Kristina Dinerman Cooper, tiffany Y., Adam Riggs, Sabrina Li, Jasmin Silva, Sydney Golombek, Joel Wade, Jane Weedon, Robin Tilotta, Cyrus Wesson, Mitchell Jacobs, Annamara Caughey, Michelle Scully, Gabriella Raila, Ashton Williams, Nicholas Sandridge, John Farrey, and so many more.

Jul 15 · linkedin

Finally catching my breath after an amazing TwitchCon Europe in Rotterdam a few weeks ago. Next month we'll be launching one of the biggest Twitch music initiatives ever in our DJ Program, which makes it safe and legal for DJs to build, monetize, and livestream to their communities around the world. It's a world-first solution to a problem that has plagued the music industry for years. It made me proud to see music finally becoming more central to what we're doing at Twitch as there were so many great DJ performances from our European streamers integrated throughout the event. So much more to come. An exciting few months ahead!

Related Questions

What are Jesse Feister's key achievements at Twitch?
How did Jesse Feister transition from music to tech and marketing?
What strategies does Jesse Feister use to increase opportunities for creators at Twitch?
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How has Jesse Feister's background as a musician influenced his approach to creator marketing?
Jesse Feister
Jesse Feister, photo 1
Jesse Feister, photo 2
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Experience

Global Head of Creator Marketing at Twitch (Amazon)
Head of Music Product Marketing at Twitch (2021-2022), Strategic Advisor at Obviously (2022- Present), Various Roles at Kobalt Music (2016-2021), Mentor at Techstars (2020), Co-Founder, Product & Stra at LiveSchool (2012-2013), Musician with Various Companies (2007-2013)

Location

New York, New York, United States