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Jesse Redniss
Founder - Chief Data Officer - Chief Innovation Officer - Consumer Experience, Data Strategy, Privacy & Innovation leader
Jesse Redniss is an experienced executive in the media, technology, and entertainment sectors. He is the Chief Executive Officer and co-founder of Qonsent, a company he co-founded in 2021 to focus on data privacy and consent management. Qonsent provides a platform for brands and consumers to manage data privacy transparently, ensuring compliance with privacy regulations and rebuilding consumer trust through transparent data practices.235
Before founding Qonsent, Redniss held several leadership roles, including:
- General Manager of the WarnerMedia Innovation Lab and EVP of Data Strategy at WarnerMedia (2019-2021).14
- Chief Innovation Officer and EVP of Data Strategy at Turner (2016-2019).1
- Chief Strategy Officer at Spredfast (2013-2015).1
- Senior Vice President, Digital at NBCUniversal/USA Network (2005-2013).1
Redniss is also the co-founder of BRAVE Ventures, established in 2014, which provides strategic advisory and accelerator services.13
In June 2024, Qonsent merged with Valence to form Precise.ai, where Redniss serves as CEO, focusing on "Proof-based privacy by design" to help companies build trust with consumers.126 His LinkedIn profile is available under the username jesseredniss.
Highlights
🚨 New CPPA Advisory on Dark Patterns: A Step Toward Transparency 🚨
The California Privacy Protection Agency (CPPA) has issued an important new advisory on dark patterns, which are user interfaces designed to confuse or mislead consumers about their privacy choices.
In the digital age, transparency and user-friendly design aren't just best practices—they're legal obligations. Under the CCPA, businesses must ensure that consumers can easily exercise their privacy rights without confusion. As Michael Macko, CPPA's Deputy Director, puts it: “Dark patterns aren’t about intent, they’re about effect.”
This is a crucial reminder that clear, simple, and transparent language must be at the heart of privacy disclosures. When businesses prioritize intuitive user experience design, they not only meet legal requirements, but also foster trust and respect for consumer privacy.
The spirit of the CCPA is clear: consumers deserve to make privacy choices without jumping through hoops. Let's ensure we're building digital experiences that empower users, not mislead them.
🔗 Learn more: https://lnkd.in/gTff_KKZ #DataPrivacy #CCPA #DarkPatterns #UserExperience #Transparency #advertising #adtech #martech
Qonsent Precise.ai Adam H.
If you haven’t been following, the average consumer is about to be thrust into the world of #AI and #Privacy right from the palm of their hands.
“Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications, and more. And, of course, it has to be built with privacy, from the ground up.”
“As we look to build in these incredible new capabilities, we want to ensure that the outcome reflects the principles at the core of our products, it has to be powerful enough to help with the things that matter most to you,” Apple CEO Tim Cook said during the keynote. “It has to be intuitive and easy to use. It has to be deeply integrated into your product experiences.”
https://lnkd.in/ebMsvwMV
