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Jessica Anagnostopoulos PhD

SVP, Media Effectiveness at Kantar

Jessica Anagnostopoulos is the Senior Vice President of Media Effectiveness at Kantar, a position she has held since September 2021. In her role, she leads and manages a team of over 35 professionals focused on media measurement and advertising effectiveness. Her work involves mentoring and guiding her team to enhance the effectiveness of marketing strategies and campaigns.

Anagnostopoulos holds a PhD, which underscores her expertise in the field. Her contributions to Kantar include initiatives aimed at providing marketers with independent ad effectiveness measurement, particularly in relation to platforms like Meta (formerly Facebook) .12

Highlights

Apr 29 · linkedin

Say goodbye to cookie chaos! 🍪 We're thrilled to unveil our enhanced collaboration with Meta, revolutionizing media measurement on Facebook and Instagram through Kantar LIFT and LIFT+. This latest integration enables us to retrieve Facebook and Instagram ad exposure information, ushering in a new era of measurement fueled by zero-party data. Learn more about this new level of precision in media measurement:

Apr 5 · linkedin

Thrilled about Kantar's recent collaboration with LinkedIn on objective brand lift studies for CTV and Live Event Ads. By giving deep, actionable insights about how campaigns lead to a lift in brand awareness, affinity, or resonance among target B2B audiences, Kantar's data allows advertisers to better assess the reach of a campaign. Learn more about the partnership: https://lnkd.in/ek5zhp5J

Related Questions

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Jessica Anagnostopoulos PhD
Jessica Anagnostopoulos PhD, photo 1
Jessica Anagnostopoulos PhD, photo 2
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Experience

SVP, Media Effectiveness at Kantar since September 2021
VP, Advertiser Insights & Effectiveness Solutions at Discovery Inc (March 2018 - November 2020)

Education

PhD in Applied Organizational Psychology from Hofstra University (2006 - 2011)

Location

New York, New York, United States